Head of Product Marketing

David Kennedy Recruitment is working with a leading B2B solution provider who are looking to recruit a Head of Product Marketing.

Position: Head of Product Marketing

Location: Remote (FTE): Romania Bulgaria Gibraltar Malta Serbia Latvia
Remote (SLA): Belgium Ireland Luxembourg Netherlands Denmark Finland Sweden Estonia Lithuania Czechia Hungary Poland Slovakia Slovenia Croatia Cyprus Greece

Employment type: Full-time

About the role.
We are looking for a strategic and forward-thinking Global Head of Product Marketing to lead the positioning messaging and go-to-market strategy across a diverse iGaming portfolio including Slots Live Casino and Sportsbook. This is a senior leadership role suited to an expert who combines deep product knowledge market insight and commercial acumen to drive global growth and differentiation.

DUTIES AND RESPONSIBILITIES:

• Define and lead the global product marketing strategy across all iGaming verticals ensuring alignment with business objectives

• Partner with Product Commercial and Brand teams to develop compelling messaging positioning and high-impact GTM campaigns across international markets

• Act as the subject matter expert across all product lines with a strong understanding of player behavior product mechanics and underlying technology

• Lead mentor and scale a high-performing global product marketing team

• Design and implement a structured GTM framework to support new product launches and major updates

• Leverage product analytics customer insights and market data to inform strategy and drive performance

• Conduct competitive analysis to refine product positioning and support roadmap decisions

• Ensure strong cross-functional alignment between Product Marketing and Operations teams globally.

REQUIREMENTS:

• Fluent in English (C1) with strong proficiency in both written and spoken communication

• 10 years of experience in Product Marketing including at least 5 years in senior or global leadership roles within the iGaming industry

• Proven track record of delivering successful marketing strategies across Slots Live Casino and Sportsbook

• Strong understanding of the full product lifecycle including acquisition retention and monetization strategies

• Experience launching and scaling products across multiple international markets

• Data-driven approach with the ability to interpret metrics and optimise performance

• Excellent communication storytelling and stakeholder management skills

• Demonstrated leadership experience managing distributed multicultural teams

• Bachelors or Masters degree in Marketing Business or Product Management (MBA preferred).

BENEFITS:

• Opportunity to shape global product marketing strategy within a leading iGaming environment.

• High-impact leadership role with exposure to international markets and senior stakeholders.

• Collaborative fast-paced environment focused on innovation and growth.

• And many others!!!