Account-Based Marketing Specialist

Bucharest

This is Worldline.

Worldline helps businesses of all shapes and sizes to accelerate their growth journey - quickly simply and securely. We are the innovators at the heart of the payments technology industry shaping how the world pays and gets paid. Our technology powers the growth of millions of businesses across 5 continents. And just as we help our customers accelerate their business we are committed to helping our people accelerate their careers. Together we shape the evolution.

The Opportunity

We are looking for a strategic and data-drivenABM Campaign Specialistto join our marketing team. You will leverageDemandbaseto identify high-intent accounts orchestrate multi-channel campaigns and partner closely with Sales to turn cold accounts into closed-won deals. If you love the intersection of technology data and revenue this is your playground.

Day-to-Day Responsibilities

• Intent-Based Orchestration: Use Demandbase intent signals to identify accounts currently in-market. Youll prioritize these accounts based on engagement scores and technographic data.
• Campaign Strategy & Execution: Design and lead end-to-end ABM campaigns (1:1 1:Few and 1:Many) that span LinkedIn display advertising email and direct mail.
• Sales Enablement & Alignment: Act as the bridge between Marketing and Sales. Youll provide Sales with cheat sheets on account intent and real-time alerts to help them open doors and win deals.
• Lead & Pipeline Generation: Own the numbers. Your primary goal is to generate high-quality SALs and drive pipeline velocity.
• Content Personalization: Collaborate with the content team to create bespoke assetswhitepapers landing pages and adstailored to specific accounts.
• Performance Analysis: Track and report on account penetration engagement and conversion rates. Youll use these insights to constantly iterate and optimize your plays.

Who Are We Looking For

We look for big thinkers. People who can drive positive change step up and show whats next people with passion can-do attitude and a hunger to learn and practice this means:

• 3 years of experience in marketing and/or ABM related roles in B2B context.
• Proficiency with Salesforce/HubSpot and LinkedIn Campaign Manager.
• Ability to translate intent data into actionable marketing tactics.
• A sales-first attitude with the ability to build strong relationships with Account Executives.
• Knowledge of the financial industry payment industry will be appreciated.
• Fluent English speaking and writing skills.
• Mastery of Demandbase will be a plus.

Perks & Benefits

At Worldline youll get the chance to be at the heart of the global payments technology industry and shape how the world pays and gets paid. On top of that you will also:

• Hybrid Working Policy
• Gift vouchers on the occasion of Christmas/Easter Holidays
• Private medical services
• 21 vacation days/year
• Referral bonuses for new hires recommended by you
• WFH & Flexible Working Hours
• Full access to the Learning platform

Shape the evolution.

We are pushing towards the next frontiers of payments technology and we look for big thinkers to join our journey. People with passion can-do attitude and a hunger to learn and grow. Here youll work with ambitious colleagues from around the world take on unique challenges as a team and make a real impact on the society. And with our empowering culture strong technology and extensive training opportunities we help you accelerate your career. Wherever you decide to go. Join our global team of over 18000 innovators across 40 countries and shape a tomorrow that is yours to own.

Learn more about life at Worldline at

We are proud to be an Equal Opportunity employer. We do not discriminate based upon race religion color national origin sex (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression age status as an individual with a disability or any applicable legally protected characteristics.

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