Performance Marketer
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Job Summary
Fam is Indias first payments app for everyone above 11. FamApp helps make online and offline payments through UPI and FamCard. We are on a mission to raise a new financially aware generation and drive 250 million youngest users in India to kickstart their financial journey super early in their in 2019 by IIT Roorkee alumni Fam is backed by some of the most respected investors around the world like Elevation Capital Y-Combinator Peak XV (Sequoia Capital) India Venture Highway Global Founders Capital and the likes of Kunal Shah Amrish Rao as angel investors.
Were looking for a Performance Marketer to build and scale Fams paid acquisition engine.
This is a 110 role youll own end-to-end growth across Google and Meta drive high-quality user acquisition at scale and turn performance marketing into a predictable efficient growth lever.
This role sits at the intersection of growth product and analytics requiring sharp execution strong attribution thinking and a deep understanding of user funnels.
Must-haves
35 yrs in performance marketing
Strong experience in B2C/ product based companies
Hands-on: Google Ads Meta Ads
Strong MMP experience
Solid understanding of attribution funnel metrics incrementality
Proven ability to scale installs with controlled CAC
Strong analytical experimentation skills
High ownership; executes fast
Has AI native mindset
Good to haves
Gen Z audience understanding
Experience operating at scale large budgets high velocity experiments consistent growth
Basic creative strategy understanding
Roles and Responsibilities
1. Paid Acquisition (Own)
Own and scale Google Meta for user acquisition
Manage large budgets with focus on CAC and quality installs
Continuously optimize campaigns
2. Attribution & Measurement (Own)
Own MMP setup tracking and attribution accuracy
Track performance across channels and resolve overlaps
Build and monitor core metrics: CAC CPI activation rate LTV
3. Funnel Optimization (Own)
Improve install KYC activation transaction funnel
Identify drop-offs and work with product to fix them
Optimize for downstream metrics not just installs
4. Experimentation (Own)
Run high-velocity A/B tests across audiences creatives and bidding
Test new channels and scale what works
Drive a strong experimentation culture with clear learnings
5. Creative Iteration (Drive)
Work with design/content to build high-performing ad creatives
Identify winning hooks for Gen Z (formats messaging trends)
Rapidly iterate based on performance data
6. Growth & Efficiency (Own)
Balance scale vs efficiency (CAC LTV payback)
Improve channel ROI and reduce dependency on any single platform
Identify new scalable acquisition opportunities
- Opportunity to build a category-defining brand for the next generation in India
- Work directly with founders and leadership
- Own a high-impact growth lever from day one
- Fast-paced high-ownership culture
About Company
FamX Spending Account for everyone · Get a customised card & UPI ID · Keep your bank statements clean · Track & keep expenses in check · Open for ages 11+
