Senior Performance Marketing Manager

OVERVIEW: If running paid campaigns across a bunch of platforms is your happy place and you think as much about the journey as the click this could be a good fit. Youre in Google Ads in the morning LinkedIn Campaign Manager over lunch and Reddit or TikTok in the between youre thinking about how these campaigns work together to move real people through our funnel. Were hiring a Paid Media Lead to plan deploy and optimize campaigns across our paid channels. This role isnt just about setting campaigns live and watching the numbers. Its about thinking carefully about the marketing funnel inventing new ways to bring quality leads and accounts into it and using paid media to move them all the way through to sales-ready. Youll work closely with our Senior Director of Creative Performance Marketing turning creative briefs and campaign strategies into live campaigns that actually perform. Youll own the technical craft of paid media (structure targeting bidding testing iteration) and the strategic craft of designing campaigns that do their job at each funnel stage. This is an individual contributor role with no direct reports. What youll be doing is deep hands on platform work combined with real strategic thinking about how paid fits into the broader journey.

JOB RESPONSIBILITES:

• Plan campaign architecture across platforms with clear funnel intent (awareness consideration decision) and matching audience creative and CTA logic for each stage

• Get creative about lead acquisition itself: figure out how to reach new audiences test new platforms and formats and keep growing both the quantity and quality of leads coming into the funnel

• Design retargeting and lifecycle audiences that work with email nurture content offers and sales outreach to move leads through the funnel

• Partner with the rest of the marketing team on lead qualification and hand-off criteria so what reaches sales is actually ready to convert

• Contribute creative direction to ad concepts and copy working with our creative resources on work that resonates

• Build and launch campaigns in Google Ads Microsoft Ads LinkedIn Meta (Facebook and Instagram) Reddit TikTok and emerging platforms like ChatGPT Ads

• Set up and manage audience targeting including custom audiences lookalikes contextual intent and account-based lists

• Own bid strategy selection and budget pacing across campaigns

• Traffic creative assets keep naming conventions consistent and manage UTMs

• Set up conversion tracking (pixels server-side offline conversions) and make sure GA4 is telling us the truth

• Run structured A/B tests on copy creative audiences and bidding

• Pull data build reports and share whats working (and what isnt) with the team

• Continuously optimize campaigns moving budget toward whats performing and shutting off what isnt

REQUIRED EDUCATION EXPERIENCE & SKILLS:

• 5 years of hands-on paid media experience across multiple platforms

• Advanced expertise in Google Ads LinkedIn Campaign Manager and Meta Ads Manager

• Working experience with at least two of: Reddit Ads TikTok Ads Manager ChatGPT Ads YouTube Microsoft Ads programmatic or other emerging platforms

• Strong understanding of the marketing funnel and how paid media integrates with nurture content and sales to move leads through it

• Real creative instinct: you have opinions about ad copy hooks and concepts and can point to work youve influenced or written that performed

• Creative problem-solving around lead acquisition: a track record of finding new ways to reach audiences and grow both the quantity and quality of leads in the funnel

• Strong grip on conversion tracking (pixels server-side offline conversions GA4)

• Experience building custom audiences lookalikes and account-based targeting

• Structured A/B testing experience and a track record of using test results to actually improve performance Comfortable in dashboards and pulling your own data

• Bachelors degree