Digital Marketing Manager

Surat - India

Monthly Salary: Not Disclosed

Posted on: 5 days ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

Job Title: Digital Marketing Manager

Location: Corporate OfficeSurat

Department: Marketing

Reports To: Head Marketing

Job Summary:

As a Digital Marketing Manager you will lead the companys digital presence and drive demand generation across B2B channels.

The role focuses on building brand visibility generating qualified leads and supporting sales growth through strategic digital initiatives in the construction chemicals.

Key Responsibilities

Strategy & Planning

Develop and execute a comprehensive digital marketing strategy aligned with business goals

Drive B2B lead generation campaigns across multiple digital platforms

Plan annual and quarterly digital marketing roadmaps

Performance Marketing & SEO

Manage SEO strategy using tools like SEMrush and Ahrefs

Oversee paid campaigns (Google Ads LinkedIn Ads) for lead generation

Optimize website performance and conversion funnels

Monitor analytics via Google Analytics

Content & Branding

Lead content strategy including blogs case studies product pages and technical content

Strengthen brand positioning in industrial and construction segments

Collaborate with product and sales teams for value-driven messaging

Lead Management & CRM Alignment

Generate and nurture high-quality B2B leads

Work closely with sales team for lead conversion tracking

Align digital campaigns with CRM systems and sales funnel

Social Media & Online Presence

Manage company presence on platforms like LinkedIn and YouTube

Build thought leadership in the construction chemicals industry

Monitor brand reputation and engagement

Analytics & Reporting

Track KPIs such as website traffic CPL (Cost per Lead) conversion rates

Prepare monthly dashboards and performance reports

Use insights to continuously optimize campaigns

Required Skills & Qualifications

Bachelors/Masters degree in Marketing Business or related field

58 years of experience in digital marketing (preferably B2B / manufacturing / industrial sector)

Strong expertise in SEO SEM and performance marketing

Hands-on experience with tools like:

Google Analytics

SEMrush

Ahrefs

Understanding of industrial products / construction chemicals market is a strong advantage

Strong analytical leadership and communication skills

Key Performance Indicators (KPIs)

Qualified leads generated (MQLs & SQLs)

Cost per lead (CPL) reduction

Website traffic & SEO rankings

Campaign ROI

Lead-to-conversion ratio

Required Experience:

Manager

Job Title: Digital Marketing ManagerLocation: Corporate OfficeSuratDepartment: MarketingReports To: Head MarketingJob Summary:As a Digital Marketing Manager you will lead the companys digital presence and drive demand generation across B2B channels. The role focuses on building brand visibility gen...