Gaming and Esports Marketing Specialist

Gaming Event Initiatives

Helps to execute Red Bulls gaming and esports initiatives to become No:1 brand in gaming & esports.

Executes events varying from Red Bull Titled to 3rd party tournaments and sets-up local to national digital to offline event activation plan.

Service and support external partners and tournament organizers to ensure brand quality standards are maintained and professional execution is achieved.

Ensure strong Red Bull branding and/or verbal acknowledgment is achieved across all media platforms.

Work closely with Red Bull Turkeys Regional Field Marketing Team on supporting the implementation of Regional small fire gaming initiatives in relevant PC and PS cafes.

Communication

Delivers gaming knowledge and expertise to all relevant cross functions to keep creating unique and industry leading content communication and activation all year long.

Builds up and create always-on and sustainable livestream content agenda for Red Bulls Twitch channel and working closely with Programming Team to ensure sustainable Twitch Livestream Program.

Bring up original content ideas with Gaming Content Team for Red Bulls own Youtube Gaming Channel.

Red Bull Players

Creates social and communication plan for Red Bull Players; pro-players Red Bull Teams and Red Bull streamers. Build ups their audience for their own and Red Bulls owned channels with original concepts.

Creates original and inspirational content with Red Bull Players to help Red Bulls premium brand image in Players respective tournaments.

Stay in regular contact with Red Bull players and gather their project ideas. Execute relevant player projects in a way that aligns with Red Bulls objectives reflects Red Bulls premium positioning and capture audience interest.

Network Management

Improves Red Bulls gaming opinion leader program and create sustainable relations with relevant streamers/influencers within the gaming ecosystem.

Develop ideas to best showcase Red Bulls branding across leagues that we have partnership with and support the respective gaming manager in organizing and executing these partnerships

Qualifications :

Work experience in gaming and esports industry; publisher agency institution gaming teams marketing and communication departments

Has 360-degree marketing approach and expertise on event digital and influencer marketing

EDV (Word Excel Powerpoint etc.)

Ability to manage budget.

High interest for playing video games and consuming gaming content

Team player and excellent communicator / connector

Creative innovative and collaborating on concepts from ideation to execution.

Escellent verbal and written communication in English

Self-conscious sporty motivated capable of working in a team friendly loyal communicative social stress-resistant.

Additional Information :

Native in Turkish Fluent in English

Remote Work :

No

Employment Type :

Full-time