Head of Marketing ( Growth)

Position Overview

The Head of Marketing will be responsible for driving end-to-end growth strategy and execution owning customer acquisition brand positioning and revenue impact.

This role requires a highly data-driven leader who can build and scale a growth engine optimize marketing efficiency and position the company as a market authority in Vietnams labor market.

The position will act as a strategic partner to senior leadership working cross-functionally with Product Tech and Sales teams.

Requirements

KeyResponsibilities

1. Growth Strategy & Execution

• Own and scale the companys growth engine managing key metrics such as CAC LTV conversion rates and retention
  
• Design and execute full-funnel marketing strategies across acquisition activation and retention
  
• Continuously optimize performance through experimentation cohort analysis and funnel improvements
  

2. Performance Marketing & UnitEconomics

• Lead and manage large-scale paid acquisition budgets ensuring efficient allocation and ROI optimization
  
• Develop and apply attribution models to measure channel effectiveness
  
• Closely track and report cost per qualified lead/opportunity and revenue contribution not just vanity metrics
  

3. SEO & Content Strategy (Strategic Level)

• Define SEO as a core acquisition channel building scalable content architecture for a marketplace model
  
• Differentiate and prioritize between SEO for traffic vs. SEO for qualified leads
  
• Work closely with Tech and Content teams to drive long-term organic growth
  

4. Data-Driven Decisionmaking

• Leverage data to drive all marketing decisions using dashboards analytics tools and insights from data teams
  
• Identify growth opportunities and optimize campaigns based on data insights rather than intuition
  
• Build a strong measurement and reporting framework for marketing performance
  

5. Stakeholder Management & Cross-functional Leadership

• Collaborate closely
  • Tech team (especially for SEO and platform growth)
    
  • Sales team (to ensure marketing-sales alignment and lead quality)
    
  • Product teams (multiple products across different teams)
    
• Act as a bridge to ensure alignment across all growth-related initiatives
  

6. Brand Building Storytelling & Thought Leadership

• Evolve the brand from awareness-driven storytelling to market authority positioning
  
• Establish the company as a trusted source of insights on Vietnams labor market through continuous data-driven content
  
• Drive multi-channel content strategy across reports insights and thought leadership formats
  

Benefits

Requirements

1. General Requirements

• Bachelors degree in Marketing Business or a related field
  
• 812 years of marketing experience with at least 35 years in a leadership role
  
• Proven experience in marketplace or B2B SaaS environments ideally managing both sides of the platform
  
• Experience working in fast-paced growth-focused organizations
  

2. CoreCompetencies

• Strong growth marketing mindset with hands-on execution capability
  
• Deep understanding of performance marketing SEO strategy and content-led growth
  
• Solid knowledge of unit economics attribution models and marketing ROI optimization
  
• Highly data-driven with strong analytical and problem-solving skills
  
• Ability to manage complexity and influence cross-functional stakeholders
  
• Strong learning agility with the ability to quickly acquire new domain knowledge
  
• Excellent communication storytelling and leadership skills
  

Contact

Ha Hoang

Due to the high volume of applications only shortlisted candidates will be contacted.