Job Description Summary

Job Description

Roles and Responsibilities

• The Regional Product Manager for WHS will be responsible for development of product definition positioning pricing and product lifecycle management to include market sensing leading the product management function in new product development teams pricing customer communications support and revenue forecasts

• Responsible for developing a thorough knowledge of target customer segments markets and the competition. Defining features and functions of our products to internal and external customers including showcasing design philosophy product characteristics advantages and potential threats from the competition or market conditions

• Act as a bridge between segment leadership Sales channel translating business and technical requirements

• Be able to research and be a resource for information such as market changes products offered by the competition benefits of products and their superior value to consumers.

• Provide product training to sales and channel teams for existing and new products and improve their professional ability

• Analyze market intelligence regional reports to identify opportunities trends and potential threats with the purpose of maximizing value from all WHS products.

• Understand the product final application use at customer locations and support and represent customer requirements during throughout the process.

• Support the development of marketing strategies and the tactical solutions by smartly applying segmentation targeting and positioning implementing marketing plans through internal training customer education collaboration key account engagement activity

• Develop a regional product strategy WHS market with a strategic thinking. Creating and expanding market and opportunities with an open mind.

• Lead design regional commercial launch process to define clear market position to generate product matrix to determine specifications to set up appropriate pricing scheme and to develop time-integrated plans for NPI.

• Develop and maintain relationships with regional KOLs for Advocacy/Reference Sites/Speaking/Teaching Events

• Communicates with a cross-functional team with involvement from sales service applications and OTR team to establish and execute the plan for the region.

• Manage participation in key marketing events and represent WHS in major regional ultrasound and healthcare imaging events in the region as speaker and presenters

• Conduct sales presentations product positioning pitches and product configurations of the WHS portfolio been proposed to customers

• Conduct product trainings for sales and channel persons in regions for both direct and indirect channel partners.

• Gather market intelligence and competitor information about competing ultrasound products understand the competing features trends and utilize this knowledge in contributing towards value-argumentation and positioning statements for WHS Ultrasound systems

• Provide clinical and technology updates regularly to regional KOL customers and focus on developing relationship with Key Luminaries and Opinion Leaders in the region

• Work with segment leadership to create Marketing Collateral /Sales Tools (case studies white papers images)

Required Qualifications

• Knowledge level is comparable to a Bachelors degree from an accredited university or college

• 7 years in medical device industry (preferably Ultrasound)

• Experience in sales commercial and applications

Desired Characteristics

• Strong oral and written communication skills.

• Demonstrated ability to analyze and resolve problems.

• Ability to document plan market and execute programs.

Inclusion and Diversity

GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race color religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other characteristics protected by law.

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus and drive ownership always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything youd expect from an organization with global strength and scale and youll be surrounded by career opportunities in a culture that fosters care collaboration and support.

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