This role will design and scale cross-sell journeys product discovery frameworks and growth experiments working closely with CX Product Digital and Business teams.
1. Digital Cross-Sell Engine Design contextual cross-sell and upsell journeys across platforms Drive exposure of full Tata Tele portfolio across 50K customer base
2. Product Discovery & Customer Journeys Embed intelligent product discovery across onboarding usage billing and support journeys Integrate connectivity cloud and SaaS offerings into lifecycle journeys
3. Platform Growth Experiments Run structured experiments on: Offers Bundles Recommendations Upgrade journeys Optimize conversion adoption and engagement metrics
4. Referral & Ecosystem Monetization Build and scale referral programs and partner ecosystem offers Unlock additional revenue streams across platforms
5. CX Revenue Integration Align growth initiatives with customer journeys and experience design Ensure monetization does not compromise CX
Expected Outcomes XXCr incremental digital revenue (Year 1 design Year 2 scale) Increased multi-product adoption across SME base Improved platform engagement and feature discovery Transformation of platforms from service interface growth engine
Key Attributes
Should be Customer-centric: empathetic and curious with an ability to internalize the point of view of our customer and exhaustively represent their wants needs and pain points
Forward thinker:should have the aptitude for creative and innovative thinking and analysis
Good interpersonal networking and influencing skills
Problem solving and analytical skills
Data driven mindset with an aptitude for technology
Strong project management skills
Change management and communication skills
Be Collaborative. Should be able to thrive in a culture of collaboration and promote deep partnership between cross-functional teams.
Preference
1015 years experience in digital product growth or platform roles Strong experience in cross-sell upsell and lifecycle monetization
DescriptionRole DetailsThis role will design and scale cross-sell journeys product discovery frameworks and growth experiments working closely with CX Product Digital and Business teams.1. Digital Cross-Sell Engine Design contextual cross-sell and upsell journeys across platforms Drive exposure of f...
Description
Role Details
This role will design and scale cross-sell journeys product discovery frameworks and growth experiments working closely with CX Product Digital and Business teams.
1. Digital Cross-Sell Engine Design contextual cross-sell and upsell journeys across platforms Drive exposure of full Tata Tele portfolio across 50K customer base
2. Product Discovery & Customer Journeys Embed intelligent product discovery across onboarding usage billing and support journeys Integrate connectivity cloud and SaaS offerings into lifecycle journeys
3. Platform Growth Experiments Run structured experiments on: Offers Bundles Recommendations Upgrade journeys Optimize conversion adoption and engagement metrics
4. Referral & Ecosystem Monetization Build and scale referral programs and partner ecosystem offers Unlock additional revenue streams across platforms
5. CX Revenue Integration Align growth initiatives with customer journeys and experience design Ensure monetization does not compromise CX
Expected Outcomes XXCr incremental digital revenue (Year 1 design Year 2 scale) Increased multi-product adoption across SME base Improved platform engagement and feature discovery Transformation of platforms from service interface growth engine
Key Attributes
Should be Customer-centric: empathetic and curious with an ability to internalize the point of view of our customer and exhaustively represent their wants needs and pain points
Forward thinker:should have the aptitude for creative and innovative thinking and analysis
Good interpersonal networking and influencing skills
Problem solving and analytical skills
Data driven mindset with an aptitude for technology
Strong project management skills
Change management and communication skills
Be Collaborative. Should be able to thrive in a culture of collaboration and promote deep partnership between cross-functional teams.
Preference
1015 years experience in digital product growth or platform roles Strong experience in cross-sell upsell and lifecycle monetization
Transforming Businesses through Digitalization Tata Tele Business Services (TTBS), belonging to the prestigious Tata Group of Companies, is the country’s leading enabler of connectivity and communication solutions for businesses. With services ranging from connectivity, collaboration,
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