Lead Digital Cross Sell & Growth

This role will design and scale cross-sell journeys product discovery frameworks and growth experiments working closely with CX Product Digital and Business teams.

1. Digital Cross-Sell Engine
Design contextual cross-sell and upsell journeys across platforms
Drive exposure of full Tata Tele portfolio across 50K customer base

2. Product Discovery & Customer Journeys
Embed intelligent product discovery across onboarding usage billing and support journeys
Integrate connectivity cloud and SaaS offerings into lifecycle journeys

3. Platform Growth Experiments
Run structured experiments on:
Offers
Bundles
Recommendations
Upgrade journeys
Optimize conversion adoption and engagement metrics

4. Referral & Ecosystem Monetization
Build and scale referral programs and partner ecosystem offers
Unlock additional revenue streams across platforms

5. CX Revenue Integration
Align growth initiatives with customer journeys and experience design
Ensure monetization does not compromise CX

Expected Outcomes
XXCr incremental digital revenue (Year 1 design Year 2 scale)
Increased multi-product adoption across SME base
Improved platform engagement and feature discovery
Transformation of platforms from service interface growth engine

Key Attributes

• Should be Customer-centric: empathetic and curious with an ability to internalize the point of view of our customer and exhaustively represent their wants needs and pain points
• Forward thinker:should have the aptitude for creative and innovative thinking and analysis
• Good interpersonal networking and influencing skills
• Problem solving and analytical skills
• Data driven mindset with an aptitude for technology
• Strong project management skills
• Change management and communication skills
• Be Collaborative. Should be able to thrive in a culture of collaboration and promote deep partnership between cross-functional teams.