Digital Marketing Manager
Job Location:
Salary:
Experience Required:
Posted:
Application Deadline:
Vacancies:
Job Summary
Key Responsibilities
1. Lead Generation
Generate qualified B2B and B2C leads through digital channels.
Manage campaigns across Google Meta YouTube LinkedIn and WhatsApp.
Reduce cost per lead (CPL) while increasing lead quality.
Coordinate with inside sales and field sales teams for lead conversion.
2. Performance Marketing
Plan and execute paid advertising campaigns.
Manage advertising budgets and ROI.
Optimize campaigns based on conversion data.
Conduct A/B testing for ads landing pages and creatives.
3. Website & SEO Management
Improve website traffic through SEO.
Increase keyword rankings related to solar products.
Optimize landing pages for higher conversions.
Monitor website performance and user experience.
4. Content Marketing
Develop blogs videos case studies and educational content.
Support dealer and distributor acquisition campaigns.
Build content strategy around solar awareness and customer education.
Coordinate with video and creative teams.
5. Social Media Management Manage Facebook Instagram LinkedIn YouTube and X.
Increase followers engagement and brand visibility.
Build employer branding content.
Monitor customer feedback and online reputation.
6. Marketing Automation & CRM
Manage lead nurturing workflows.
Integrate digital campaigns with CRM.
Track customer journey from lead to sale.
Implement email and WhatsApp automation.
7. Analytics & Reporting
Track daily weekly and monthly KPIs.
Prepare management dashboards.
Analyze campaign performance.
Recommend improvements based on data.
8. Dealer & Distributor Marketing Support
Generate dealer acquisition leads.
Support ASM and RSM teams with local digital campaigns.
Run geo-targeted campaigns for dealer development.
Develop co-branded marketing programs.
Education
MBA Marketing / Digital Marketing
BBA Digital Marketing Certification
Bachelors degree in Marketing Business or related field
Experience
510 years in Digital Marketing.
Experience in solar electrical consumer durable renewable energy or B2B industries
preferred.
Proven track record in performance marketing and lead generation.
Technical Skills
Google Ads
Google Analytics (GA4)
Google Tag Manager
Meta Ads Manager
SEO & SEM
CRM Management
Email Marketing
Marketing Automation
WordPress
YouTube Marketing
Leadership Skills
Data-driven decision making
Team management
Vendor management
Project management
Communication and presentation skills
What we offer
Freedom to follow your passion
Opportunity to work with one of Indias fastest-growing Solar companies
Regular training on creative tools & AI tools
Performance-based incentives & salary growth
Hands-on exposure with leadership team
Required Skills:
Desired Candidate Profile Education / BE (Electrical Mechanical Civil Energy) MBA preferred Experience 1015 years experience in: o Solar EPC o Infrastructure o Electrical projects o Renewable energy business Minimum 5 years in leadership role handling P& Industry Experience Experience in companies like: Tata Power Solar Waaree Energies SolarSquare Loom Solar Adani Green Energy Vikram Solar Required Skills Business Skills P&L Management Strategic Planning Sales Leadership Contract Negotiation Channel Expansion Budgeting & Forecasting Technical Skills Solar EPC execution Rooftop & C&I solar systems Tendering & project costing Regulatory understanding CRM & ERP systems Leadership Skills Team Building Decision Making Cross-functional coordination Conflict Resolution Stakeholder Management
