Digital Marketing Manager – Performance Marketing & Lead Generation
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Job Summary
Digital Marketing Manager Performance Marketing & Lead Generation
Job Location: Thane West Mumbai
Mon-Sat Growing Start-up firm
Key Responsibilities
Plan and execute paid campaigns across Google Ads LinkedIn Ads Meta Ads Display and YouTube.
Manage advertising budgets and optimize performance to achieve lead generation targets.
Coordinate with creative and media agencies to ensure timely delivery of campaign assets.
Drive lead funnel optimization through landing page form and conversion rate improvements.
Ensure seamless integration between marketing platforms and CRM systems.
Track and analyze KPIs such as CPL CPA CTR ROAS and conversion rates.
Generate actionable insights forecasts and performance reports to improve campaign effectiveness.
35 years of experience in Performance Marketing with a strong focus on B2B lead generation.
Hands-on expertise in Google Ads and LinkedIn Ads.
Experience managing external agencies and marketing vendors.
Strong knowledge of GA4 Google Tag Manager and marketing analytics.
Experience in B2B SaaS subscription-based or high-value sales-cycle businesses is preferred.
Strong analytical communication and project management skills.
Required Skills:
35 years of experience in Performance Marketing with a strong focus on B2B lead generation. Hands-on expertise in Google Ads and LinkedIn Ads. Experience managing external agencies and marketing vendors. Strong knowledge of GA4 Google Tag Manager and marketing analytics. Experience in B2B SaaS subscription-based or high-value sales-cycle businesses is preferred. Strong analytical communication and project management skills.
