Demand Generation Lead
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Job Summary
Our Mission
Were not your average benefits platform were the driving force that uplifts peoples lives. Our technology connects the entire benefits ecosystem creating better outcomes for employers employees brokers and providers.
Our mission is clear: to build a world where everything works at its best ensuring every employee gets the support they need to thriveboth at work and beyond.
Your Mission
As Bens Demand Generation Lead youll own the full growth marketing engine strategy execution and performance. Youll be the architect of how Ben generates demand in an enterprise market working closely with Sales running our ad agency and building an increasingly AI-powered growth operation. This is a strategic IC position with real commercial accountability.
What youll be working on
Own and evolve Bens growth marketing strategy: defining which channels audiences and tactics will drive pipeline and revenue and making the case for how we invest
Lead our relationship with our external ad agency: briefing performance management holding them to targets and getting the best out of them
Manage paid performance across Google and LinkedIn driving customer acquisition and delivering against ROAS targets - either hands-on or in partnership with the agency
Build and run an AI-first growth operation using tools and agents to scale output and improve performance without growing headcount
Own the ABM motion in close partnership with Sales: identifying high-priority accounts and deploying targeted multi-channel programmes against them
Lead on website performance conversion rate optimisation AEO/ SEO
Be Bens commercial conscience in marketing: tracking pipeline contribution reporting on whats working and making fast decisions when it isnt
Youll love this role if you have...
Proven growth and demand gen experience in a B2B business with an enterprise sales motion: you understand long sales cycles buying committees and why MQL volume is not the whole story
A track record of running and optimising paid channels at scale across Google and LinkedIn with measurable results to show for it
Experience managing an external ad agency: briefing them clearly keeping them accountable and knowing when to push back
A genuine enthusiasm for AI-enabled marketing operations: youre actively building with AI tools today or excited to and you see agents and automation as a core part of how modern growth functions work
Strong ABM experience: you know the difference between spray-and-pray and genuine account-based programmes and youve run the latter successfully
The ability to work as a high-performing IC: you can set strategy and execute it yourself without needing a team underneath you to get things done
Deep comfort with data and analytics: you connect your work to pipeline and revenue not just impressions and clicks and you can use that data to make fast confident decisions
Proficiency in HubSpot and familiarity with modern martech stacks
You wont love this role if you...
Arent comfortable in a fast-paced high-accountability environment
Need a lot of structure and a mature playbook to work from were still building ours
Are used to managing a team and delegating execution this role requires you to do both
Wait to be told what to do or need sign-off on every decision
Are uncomfortable with ambiguity youll get context and support but youll need to work things out
Why Join Us
Ben is moving into enterprise and this role puts you at the centre of that shift. Youll own demand gen - ABM paid performance SEO agency - all with the autonomy to build the playbook yourself.
This is a hands-on IC strategic role. You set the strategy you execute it. This is yours to run!
Our Compensation & Benefits
Its important to us to practise what we preach when it comes to our benefits. We know what good looks like and we want to provide the best for our team with a comprehensive and inclusive benefits package.
Weve built an offering that provides a selection of benefits across 5 key pillars: health & wellbeing family lifestyle finance and social. This means you have a choice over the things that are most important to you. You can see a selection below along with the full offering here.
Competitive base salary equity so you own what you build
100 monthly personal Ben Balance: for whatever works for you whether thats Netflix Spotify or a really expensive cup of coffee! This allowance will increase by 50 for each year of service until you reach 250
Weekly lunch provided in office so you can spend quality time with the team over some tasty food!
28 days of holidays a year plus bank holidays. Also your holiday entitlement will increase to 30 days at your 3rd year of service!
Day off for your birthday
Work-from-anywhere scheme allowing you to work from abroad
Enhanced parental leave and workplace nursery scheme to support with the cost of childcare in a nursery setting
Comprehensive Private Medical Insurance
Funded Life Assurance cover with the option to voluntarily increase - this also includes an annual health check
Comprehensive and tailored mental health support and professional coaching through a leading provider
Diversity and Culture at Ben
We are organically growing a brilliantly diverse inclusive and respectful bunch of people we are extremely proud of. This should go without saying but all applications are very much welcome. If you need any adjustments to support you with your application just let us know by emailing
Key Skills
About Company
Meet Ben, the flexible employee benefits platform that makes it easy to design, implement, and manage your employee benefits scheme. Book a demo today.
