Lead Regional Integrated Retail Marketing

As a Lead Regional Integrated Retail Marketing North America you bring Nike Inc. brands (Nike Jordan) to life with and through key retail partners (Nike Store Partners Sport Chek Foot Locker JD Sports NSW Specialty and others) and across Nike-owned doors. You translate brand intent into partner-specific opportunities and marketplace impact. This role activates deeply local culturally connected moments that resonate with communitiesblending account expertise with brand vision to drive integrated plans strengthen account relationships and execute activations that build brand love and cultural relevance across the marketplace.

WHO YOULL WORK WITH

Working within a team of world class Canada & North America brand experts youll develop strategies and campaigns that build and enhance Nikes relationship with consumers. A typical day will include equal parts internal and external conversations. You will also collaborate and partner with the following key internal and external partners.

• Cross Functional Leaders (i.e. members of Canada LT and NA-IRM LT)
• Partner Marketing Teams (i.e. Nike Store Partners Sport Chek Foot Locker JD Sports NBHD etc)
• Brand Creative & Brand Marketing
• Integrate Media Creators & Influencers
• Digital Marketing Sports Marketing Sport Community Impact EKINs
• Catalyst & Entertainment Marketing
• Agency & Production partners
• Athletes Federations & Sport Communities
• Sales Planning Product & Merchandising

Etc..

WHO WE ARE LOOKING FOR

Someone who:

• Lives close to culture and brings a deep understanding of and authentic connection to the local market and communities where they work.
• Is passionate about Nike Inc. brands sport and sport culture.
• Thrives in fast-paced highly matrixed environments.
• Builds rapport naturally and values relationshipssparking conversations that lead to meaningful brand and account impact.
• Enjoys rolling up their sleeves to bring ideas to life on the ground!

The Lead Regional Integrated Retail Marketing will drive digitally connected live experiences & Retail Brand Marketing efforts. They will collaborate with a team of innovative retail & digital marketers to deliver on brand and business objectives. This candidate with possess a deep understanding of the consumer their lifestyle and their relationships with Sport. They will connect athletes with the innovation experiences and sport activity that position Nike as an industry leading sport and lifestyle brand.

The ideal candidate is a proven leader curious and eager to innovate learn and evolve. You value the importance of data and consumer insights and appreciate the creative process. You understand marketing technology the role of online to offline (O2O) direct-to-consumer channels and you are a thought leader a digital evangelist and a consumer are self-aware and model giving and receiving feedback as a gift

Qualifications:

• High-school degree (a bachelors degree is a plus)
• Have 6 years of experience in Brand Retail or Digital Marketing (and Visual Merchandising and Styling experience. Working at a consumer facing retail is a plus
• Obsess details while can also pull-up to think strategically at the Big Picture
• Marketing analytics deriving actionable insights and applying learnings
• Strong understanding of cultural and consumer trends
• Proven ability at creating meaningful connections with consumers and brands
• Growth mindset open to receiving and sharing regular feedback anchored in a commitment to prioritizing personal development
• Passionate about learning new tools and technologies / is an early adopter
• Invested in team and office culture with commitment to put teams goals first
• Excellent communication storytelling skills; experience crafting strategic recommendations and persuasive presentations to leadership
• Previous project management or leadership experience in retail
• Highly effective at managing multiple and competing projects and priorities
• Ability to thrive within a fast-paced high energy skilled team of marketers
• Proficiency in Digital Marketing Retail marketing Visual Merchandising & Styling
• Able to drive a culture of always-on testing and learning including the rapid application of consumer signals into strategy planning and content iteration
• Day-to-day use of: Outlook Word Excel PowerPoint or Keynote (or comparable)
• Benefit ( not pre-requisite): SAP Coupa contract central AirTable A.I. (a bonus) etc

Not a requirement but a bonus

• Strong passion and/or expertise for at least one of our key Sport Offenses: Running Basketball Soccer and/or NSW / Lifestyle.

Key Capabilities

Insight-driven consumer mindset Cultural and marketplace fluency Integrated planning and matrix collaboration Innovative and strategic storytelling Community and partner engagement End-to-end activation mastery

WHAT YOULL WORK ON

In this role you will be responsible for creating and executing an annual marketing plan. Youll work amongst a team of marketers focused on building and growing the territorys direct & partner marketing ecosystem transforming Nike into the most connected athlete focused digital and retail Brand in the world. You will bring best-in-class brand and commerce experiences to life for the consumer working as part of an integrated O2O Marketing team.

More specifically you will play a critical role in shaping Nike Inc.s presence across our partner ecosystem from Physical Retail (Brick & Mortar) to Partner .COMs (Nike Store Partners Sport Chek JD Sports Foot Locker etc) Apps and Social Ecosystems. Youll connect the emotion of the Nike Inc. brand to athletes through innovative retail and digital strategies to drive demand engagement retention/acquisition and brand affinity.

You will bring a best-in-class brand and commerce experiences to life for the consumer and your responsibilities can be bucketed in these three areas of focus:

LEAD

• Manage lead and elevate Running Basketball Soccer and Lifestyle annual seasonal and traffic driving priorities and across all retail & digital platforms.
• Create integration and connectivity between teams to build elevated consumer journeys and O2O consumer experience.
• Foster a collaborative inclusive and innovative team culture
• Collaborate with a team of consumer-obsessed digital and retail marketing experts responsible for building powering and evolving online to offline Prescence.
• This Partner ecosystem includes brick & mortar partner apps / targeted communications social platform (s) while influencing Nikes presence within (Nike Store Partners Sport Chek JD Sports Foot Locker Running Specialty Soccer Specialty NBHD etc)

STRATEGY

• As part of Corporate Strategy Review (CSR) on an annual basis Partner with Marketing Leadership Team to deliver the Marketing Section of Canadas CSR
  • Play pivotal role on continually landing - Big Ideas Strategic Pillars and Resourcing (Operating Budget and Team /Agency /Tech)
• In addition play active role in driving the holistic Sport Offense Marketing Vision Strategy & Plan for Canada delivering on brand business and member activity.
• Co-author of annual and seasonal partner marketing strategy including:
  • Operationalize Canada territory playbooks and tool kits with channel guidelines consumer-journey frameworks and use cases and best practices informed by data and insights to drive efficiency consistency and effectiveness.

RELATIONSHIP MANAGEMENT

• Key integrator and thought leader between core business partners
  • Canada & NA Marketing functions: Integrated Retail Marketing Visual Merchandising and Styling Brand Management Brand Creative Integrated Media Digital Team and newly formed Regional Offense
  • Canada Cross-functional teams: Digital Operations Supply Chain Merchandising and Planning Finance et
  • External Agencies and NIKE Partners
  • Foster relationship with Territory and Global City level leader

CONSUMER LED MARKETING

• Build and execute timely and effective consumer and/or Nike Store Partner Member-led Marketing plans that serve both brand & business objectives balancing commerce with sport activity.
• Lead quick turn read and react strategies in response to business performance.

DATA BASED DECISION MAKING

• Build execute monitor and optimise the performance of retail and digital (020) marketing initiatives
• Track and improve key digital KPIs and metrics
• Oversee resource allocation and budget management
• Drive continuous improvement through testing and learning
• Lead digital marketing excellence & innovation across Canada (and North America)
• Showcase best-in-class work across Geo (while matrixing into Regional Offense)

OPERATIONAL EXCELLENCE

• Lead Best-in-class budgeting discipline with market responsiveness applying agility as market ebbs & flows
• Operationalize project teams to drive balance between seasonal product and traffic driving project work
• Implement new best practices to create efficiencies across the team
• Monitor and model authoring for all team contracts & admin milestones (i.e. across finance Contract Central Trademark Aravo legal etc)
• Track notes in Air Table and deliverables in integrated marketing & team meetings
• Help fulfil the Canadian product contract which can include design (i.e. grassroots events like OFSAA) to forecast to launch

The annual base compensation for this position generally ranges from 102K to 153k. Actual compensation will vary based on a candidates qualifications skills and experience.

(In accordance withthe Ontario Human Rights Code Accessibility for Ontarians with Disabilities Act (AODA) 2005 and the City of Torontos Accommodation Policyaccommodation will be provided in all parts of the hiring process. Applicants can make their needs known when contacted for interviews.)

Please note: This is an individual contributor or People Leader/ Hybrid role based out of our Nike Canada Downtown Toronto HQ (Mondays to Thursdays on-site and Fridays remote)

We offer a number of accommodations to complete our interview process including screen readers sign language interpreters accessible and single location for in-person interviews closed captioning and other reasonable modifications as needed. If you discover as you navigate our application process that you need assistance or an accommodation due to a disability please complete the Candidate Accommodation Request Form.

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