Performance Marketing Manager
Job Location:
Monthly Salary:
Experience Required:
Posted on:
20 days ago
Posted on:
Vacancies:
1 Vacancy
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Job Summary
Location: in-office full-time (Concord ON)
About Twelvio
Twelvio (a trademark owned by Blazesoft Ltd) is a performance-driven marketing agency helping brands grow through strategy creativity and execution. We work closely with clients partners and internal teams to deliver measurable results. As we continue to expand were looking for a Performance Marketing Manager (User Acquisition) with deep expertise in Meta Ads Snapchat TikTok and StackAdapt a hands-on optimizer who thrives on testing data-driven scaling and creative collaboration.
Key Responsibilities
- Plan launch and optimize paid user acquisition campaigns across Meta TikTok Snapchat and StackAdapt focused on driving high-quality mobile installs and first-time deposits.
- Manage and scale 7-figure monthly budgets ensuring strong ROAS retention and user lifetime value.
- Leverage AppsFlyer for event mapping attribution and cohort analysis.
- Lead creative strategy and testing collaborate with the art team to produce high-performing static and video assets based on data insights.
- Execute a structured A/B testing framework to identify winning audiences placements and creatives.
- Continuously optimize campaigns for cost efficiency engagement and revenue adjusting bidding segmentation and creative rotation in real time.
- Build and refine tracking and reporting frameworks for visibility across all acquisition funnels.
- Monitor platform changes (SKAN privacy updates attribution models) and proactively adapt strategies.
- Integrate and align brand awareness and performance campaigns to maximize cross-channel efficiency.
- Explore new growth opportunities through programmatic influencer and emerging ad networks.
Requirements
- 4 years of hands-on experience in performance marketing / user acquisition across Meta TikTok Snapchat and StackAdapt.
- Proven ability to manage and optimize large-scale budgets (7 figures annually) with measurable performance impact.
- Deep expertise in campaign optimization bid strategy audience segmentation and conversion rate improvement.
- Strong understanding of mobile app acquisition AppsFlyer tracking and post-install event optimization.
- Experience collaborating closely with creative and motion teams on ad concepts and iterations.
- Strong analytical mindset ability to translate complex data into clear strategic actions.
- Excellent understanding of A/B testing ROAS optimization FTD-focused funnels.
Nice to Have
- Experience in iGaming is preferred.
- Familiarity with server-to-server (S2S) setups and campaign event tracking.
- Hands-on experience integrating AppsFlyer Meta Pixel or TikTok Events API.
- Strong creative sense combined with performance-first mindset.
Benefits
What We Offer
- A high-impact role in a fast-scaling global company.
- Competitive compensation and performance-based bonus structure.
- Direct collaboration with senior leadership and creative teams.
- Access to premium ad tech AppsFlyer Meta Business Suite TikTok Ads Manager StackAdapt and more.
- A creative analytical and growth-oriented work culture.
