ERS Strategic Marketing Manager

POSITION SUMMARY

TheStrategic Marketing Manageris responsible fordeveloping comprehensive programsthat will drive measurablemarketgrowthfor ERS and roleis responsible foridentifyingtheappropriate segmentationand targets for growthexecuting the marketing strategies needed tobuild awareness and capturesales opportunitiesand collaborating with theSales and Operationstopursue these growth opportunities. This role will also need todeliveragainst budget targetsandmeasureand report onprogramKPIs.

RESPONSIBILITIES

The ideal candidate willhave a deep understanding of the marketing lifecycle frommarketanalysis to planning to execution. This roledemonstratesa collaborative approach between sales and marketing andis designed foran innovative self-starter. The key responsibilities of this role include:

• Conductmarket and competitiveresearch and analysistoestablishmarketing strategies and new growth opportunities
• Developmarket segmentation and positioning for areas offocus
• Develop service offeringstocapture market opportunities
• Developand executego-to-market plansthatdeliveragainstspecified business resultsand revenuetargets
• Developmarketing programs to generate sales and drive revenuegrowth
• Serve as subject matter expert of assigned program(s)
• Execute marketing plans thatinclude events public relations social media digitalmarketingand branding
• Establish and deliver against marketing program KPIs
• Create regular reporting cadence for specific marketing performance
• Conduct internal and external customer research to gain insightsfordecision making
• Generaterelevant content for use in thought-leadership and promotional materialsthat advance the brand
• Serveas subject matter expert (SME) for marketing andareas of responsibility
• Present at external events and internal training and meetings
• Deliver sales enablement training and assets to support sales cycle
• Engage with cross-functional teams including corporate marketing legal financeoperationsand sales
• Adhere to all company policies procedures and business ethics codes and ensure that they are communicated and implemented within the team.
• Perform other duties asassigned andapplicable

REQUIREMENTS

• Proficient with Microsoft Office suite( especially PowerPoint AccessWord Outlook)
• Strong written project managementand presentation skills
• Strong communicationskills to all levels of the organization from peers to executive management
• Self-starter
• Basedin Westerville OH

TRAVEL TIME REQUIRED

• 10%

EDUCATION

• Bachelors degree in MarketingStrategyorrelated fieldrequired--MBA preferred
• Broadbasedunderstanding of marketing is essential. Knowledge of the electrical industryandpower generationmarketis a plus.
• Digital marketing experience is a plus
• Experience withservices marketingor product management
• Experience withPardotandSharepointis a plus
• 10-15 years of experience

The successful candidate will embrace Vertivs Core Principals & Behaviors to help execute our Strategic Priorities.

OUR CORE PRINCIPALS: . Respect. & Inclusion.

OUR STRATEGIC PRIORITIES

• Customer Focus
• Operational Excellence
• High-Performance Culture
• Innovation
• Financial Strength

OUR BEHAVIORS

• Own It
• Act With Urgency
• Foster a Customer-First Mindset
• Think Big and Execute
• Lead by Example
• Drive Continuous Improvement
• Learn and Seek Out Development

At Vertiv were on a mission to empower the people that will power the future. From a simple swipe to life-changing medicines from push notifications to generative AI. We design manufacture and service the products and solutions that keep the world connected. With $6.9 billion in revenue a strong customer base and global reach spanning nearly 70 countries we are uniquely positioned to deliver greater value to our customers and create new opportunities for our people.

Vertiv is an Equal Opportunity/Affirmative Action employer. We promote equal opportunities for all with respect to hiring terms of employment mobility training compensation and occupational health without discrimination as to age race color religion creed sex pregnancy status (including childbirth breastfeeding or related medical conditions) marital status sexual orientation gender identity / expression (including transgender status or sexual stereotypes) genetic information citizenship status national origin protected veteran status political affiliation or disability. If you have a disability and are having difficulty accessing or using this website to apply for a position you can request help by sending an email to. If you are interested in applying or learning more about this role please visit the companys career page located on Authorization

No calls or agencies please. Vertiv will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E F-1 H-1 H-2 L B J or TN or who need sponsorship for work authorization now or in the future are not eligible for hire.