Digital Marketing Lead

Role: Digital Marketing Lead

Location: Murarrie Brisbane QLD

Employment Type: Full-time Permanent

Lead the digital experience that helps families and children thrive!

If youre a digital leader with deep expertise in website management optimisation and digital experience this is your opportunity to shape the platforms at the heart of Goodstarts engagement with families teams and communities.

Our Role:

As our Digital Marketing Lead you will be the primary owner of Goodstarts websites and intranet driving their strategic direction daytoday maintenance governance optimisation and continual improvement.

You will lead the development and delivery of our annual Digital Program of Work spanning website enhancements user experience design CMS governance digital content standards SEO/SEM and performance optimisation.

Partnering with crossfunctional teams youll ensure our digital platforms support enterprise priorities and deliver seamless insightled journeys for families and Goodstarters across Australia.

Your Impact:

• Lead and own Goodstarts website and intranet environments ensuring they are accurate accessible up to date compliant and optimised
• Oversee the structure governance content management and performance of all digital platforms
• Manage CMS administration page builds content updates tagging QA and publishing workflows
• Lead website enhancements from scope and briefing through to UX design development UAT and deployment
• Drive UX accessibility conversion and navigation optimisation to improve endtoend journeys
• Develop and deliver Goodstarts Digital Program of Work aligned to enterprise growth priorities
• Leverage analytics dashboards segmentation and insights to continuously improve performance
• Lead integrated digital marketing campaigns (SEO SEM paid media email automation and social)
• Partner with stakeholders across Marketing IT and Operations to ensure alignment and platform consistency
• Lead a highperforming digital team fostering innovation collaboration and continuous improvement

WhatGoodstart can offer you:

• Flexible work arrangements giving you choice about when and how work will be done in order to bettermanage your work and non-work needs
• Not-For-Profit Salary Packaging benefits which reduce your taxable income to increase take home pay
• Access to discounted childcare (up to 15%)
• Fitness Passport - access to gyms and pools for you and your family at a heavily discounted price
• Discounted health care and access to employee wellbeing program with BUPA
• Exclusive discounts on travel gym memberships Apple and Dell products and more.
• Free annual flu shot (optional)
• Option to purchase extra leave for even greater work life balance
• First Nations Support and Cultural Leave
• Work for a company that has an aspiration to be globally recognised for early years practice and learning outcomes
• Gain significant investment in your growth and development with support tools training and experiences that will truly enhance the progress and outcomes for children in their earliest years.

Youll bring to the table:

• Demonstrated experience managing national websites intranet platforms and CMS environments
• Strong capability in website optimisation UX UAT platform enhancements and digital governance
• Experience delivering digital programs of work platform roadmaps and continuous improvement initiatives
• High proficiency across Google Analytics Search Console Tag Manager digital dashboards and performance tools
• Experience with SEO/SEM content optimisation A/B testing email marketing and CRM platforms
• Ability to translate insights into actionable digital improvements
• Strength in stakeholder management within complex organisations
• Experience leading digital teams and agency partners
• Excellent communication skills and ability to simplify technical information
• Current QLD Blue Card or willingness to obtain

How to apply

Click Apply Now and submit your application.

We review applications as they are submitted. We encourage you to submit your application as soon as possible for your best chance to progress to the next stage of the process.

Have a question Contact our Talent Acquisition Team via email

At Goodstart we are deeply committed to Reconciliation and encourage Aboriginal and/or Torres Strait Islander people to apply. For further information and support email

If you are a placement agency or external recruiter please refrain from submitting resumes to Goodstart unless you have a signed staffing agency agreement with us. Goodstart will not be responsible for or pay any placement fees for candidates submitted by agencies that are not approved suppliers. Any resumes received from agencies or external recruiters without an agreement will be reviewed by Goodstart and may be shared with our internal recruiting team for their reference.

Supporting our people and protecting our children

Were an equal opportunity employer that is proud of our inclusive and diverse work environment. We know that Goodstarters from diverse cultures backgrounds and experiences strengthen our teams and help us grow. Were also deeply committed to Reconciliation and creating an environment where Aboriginal and Torres Strait Islander People feel a strong sense of belonging and connection.

Safety is our priority and we will take any action necessary to ensure that all children can feel safe and be safe and are safeguarded from abuse neglect and harm. As a Child Safe Organisation all of our candidates must have or obtain a valid working with children check.