Manager – Publicity
Job Summary
We are looking for a dynamic and driven Publicity Manager to lead and execute publicity strategies for our original content and platform initiatives. The role requires strong media relationships sharp storytelling skills and the ability to manage multiple high-impact campaigns in a fast-paced OTT environment.
Key Responsibilities:
- Develop and execute end-to-end publicity strategies for original shows films talent platform announcements and any other form of content that may launch on the platform
- Drive media outreach across print digital television radio trade publications and influencers/ media KOLs
- Build and maintain strong relationships with entertainment lifestyle media
- Work closely with internal teams (content marketing social creative) and external PR agencies to ensure cohesive messaging
- Plan and manage press assets including press releases interviews media kits trailers stills and talent schedules
- Handle talent publicity including interviews media days junkets premieres and press events
- Monitor media coverage prepare impact reports and analyze campaign effectiveness
- Manage crisis communication and reputation management when required
- Track industry trends competitor activity and media landscape to identify new opportunities
- Oversee budgets and timelines for publicity campaigns
Key Skills & Competencies:
- Strong understanding of the OTT entertainment and media ecosystem
- Excellent written and verbal communication skills
- Proven ability to build compelling narratives and pitch stories
- Strong media and journalist relationships
- Ability to multitask and thrive under tight deadlines
- Strategic thinker with a hands-on go-getter approach
- Strong coordination and stakeholder management skills
Qualifications & Experience:
- 5 years of experience in publicity PR communications or entertainment marketing
- Prior experience in OTT platforms broadcast networks studios or PR agencies preferred
- Bachelors degree in communications Media Marketing or a related field
What Were Looking For:
- Passion for entertainment storytelling and pop culture
- High energy proactive mindset and ownership mentality
- Comfortable working in a fast-moving high-pressure environment
- Flexible with work hours including availability around launches and events within the base location and other cities
Required Experience:
Manager
Key Skills
About Company
JioStar combines the power of Reliance’s Viacom18 and Disney Star, delivering unmatched entertainment with 120+ TV channels and two leading streaming platforms. Explore a new era of content with JioStar.