Senior Marketing Specialist
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Job Location:
Monthly Salary:
Posted on:
3 days ago
Vacancies:
1 Vacancy
Job Summary
Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results.
Role:Senior Marketing Specialist
Location: Gurgaon India
About the role:
Werehiring a Marketing Manager to drive digital marketing and social marketing campaigns. Your mission: to work closely with an internal team to build product social campaigns and community building.
What you will be doing:
- Creativeideation and creative direction: Lead development of socialfirst campaign concepts and assets with the creative agency focusing on shortform video memeshooksand shareable formats.
- Community architecture: Build nurture and scale a community of influencers and creators across content pillars.
- Campaign execution & amplification: Coordinate paid organic amplification to maximize virality and conversion into product actions (activations first transactions).
- Measurement & optimization: Define KPIs (share rate virality coefficient engagement brand mentions socialdriven activations) and run rapid experiments to iterate creative and targeting.
- Crossfunctional collaboration: Work closely with Growth Product Brand and Analytics to ensure compliantmeasurableand productintegrated social activations.
- Product Messaging:Translate complex product features into simple value-driven narratives for social and broader marketing channels.
- Operational Versatility: Support broader PMM workstreams as needed including GTM coordination and cross-functional project management beyond social channels.
What you need to be great in this role:
- 56 years of experience in Product Marketing Brand Management or Creative Strategy preferably within fintech consumer tech or a high-growth digital brand.
- Proven Product Literacy:Demonstratedability to take a complex product feature (e.g. UPI digital payments or security) and translate it into a simple compelling value proposition for a mass audience.
- Creative Execution: Experience developing social-first or digital-first campaignsfrom writing a tight creative brief to overseeing production of short-form video or static assets.
- Operational Agility: A no task too small mindset; comfortable pivoting between high-level creative ideation and functional PMM tasks like GTM tracking market research or deck building.
- Data Literacy: Ability to look beyond likes and shares to understand how creative campaigns impact product metrics like activations retention or transaction volume.
- Stakeholder Management: Confident in presenting ideas to cross-functional partners (Product Growth Legal) and managing external creative partners or creators.
- Cultural Pulse: A deep understanding of Indian internet culture trends and platform best practices (YouTube Instagram etc.) without losing sight of the core brand narrative.
- Passion for and inquisitive about AI andnew technologies
- Understanding and knowledge of AI tools is beneficial but ability to learn and digest benefits and features of AI tools is critical
Req ID: 17039
#LI-SP1 #LI-Remote
Our values shape everything we do:
BeAmbitiousto succeed
BeImaginativeto push the boundaries of whats possible
BeInspirationalto do groundbreaking work
Bealways learningand listening to understand
BeResults-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community clients and creations
OLIVER a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected. All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability with science-based emissions reduction targets. Collectively we work towards our missionembedding sustainability into every department and through every stage of the project lifecycle.
Required Experience:
Senior IC
Key Skills
About Company
Leading global technology consultancy providing strategy, software engineering, advanced training, and managed services to help businesses thrive in the AI-enabled digital era.
