Media Analyst

ABOUT VAYNERX

VaynerX is a family of companies building brands for the now. Founded by Chairman Gary Vaynerchuk in January 2017 the modern-day parent company is home to relevance-driving businesses including VaynerMedia ChukMedia Gallery Media Group Eva Nosidam Productions Tingley Lane Trading and VaynerSpeakers.

ABOUT VAYNERMEDIA

VaynerMedia is a global integrated creative and media agency built for todays consumers. As the Modern Agency of Record it understands the nuances of todays attention landscape empowering brands to win attention drive relevance and deliver business results. Founded in 2009 by Gary Vaynerchuk the independently owned agency operates in 15 offices worldwide including Amsterdam Bangkok Chicago New Delhi Kuala Lumpur London Los Angeles Mexico City Miami New York Tokyo Toronto Singapore and Sydney. VaynerMedia is part of the VaynerX family of companies.

In A Nutshell:

Our Media Analysts plan run and optimize media campaigns across various digital platforms (ie Facebook Google Amazon LinkedIn etc.) They ensure the performance and execution of our clients campaigns are running as efficiently as possible constantly working to improve campaign performance insights collection and takeaways and generally strive to over-deliver to clients.

What Youd Do:

• Bid and place campaigns within various digital platforms (ie: Google Facebook Amazon etc) and manage the ongoing real-time optimization of live media to ensure client goals are met and/or exceeded.
• Ensure campaigns are pacing according to the media plan by monitoring performance and making changes when necessary.
• Manage campaign budget across various platforms daily weekly and on a quarterly basis.
• Collaborate with Media Planners on upcoming campaigns determining best platforms target audience and creative strategies to implement.
• Gradually work up to communicating with clients making recommendations by calling out key insights from campaign reports to optimize performance.
• Assist with client-facing campaign reporting: pacing reports campaign build ad-hoc analysis high-touch optimizations reporting.
• Assist in the training and development of new Media Analysts onboarding to the Media team.

What Youve Got:

• Internship or 1 year experience working within Media Buying or Planning
• Advanced skills in Excel including pivot tables V-Look Ups and macros.
• Experience across buying/biddable platforms in any of the following a plus:
• Social: Facebook/Instagram Twitter Snapchat Pinterest LinkedIn TikTok
• Amazon (AMS Amazon DSP AMG)
• Programmatic Display/Video (DV360 The Trade Desk AppNexus etc.)
• Publisher/Partner Direct
• Connected TV/OTT (Roku Hulu etc.)
• Digital Audio (Spotify Pandora etc.)
• Paid Search (Google Bing Amazon)

Any Additional Experience in the following a plus:

• Comfort working with analytics attribution and measurement systems a plus:
• Google Analytics
• MOAT/IAS/Double Verify
• Nielsen/Millward Brown/Oracle Measurement
• Experience working with attribution partners
• MTA: VIQ Neustera
• Foot Traffic: Placed 9th Decimal PlaceIQ
• Call Attribution: Dialogtech
• You are driven and hungry for success and always wants to learn more.
• You are a team player who enjoys collaboration
• You have a proven record of managing multiple projects at once
• You have the ability to stay highly organized and efficient in a fast-paced high-energy environment