CRM Manager

Sliema - Malta

Monthly Salary: Not Disclosed

Posted on: 6 hours ago

Vacancies: 1 Vacancy

Job Summary

Our client is seeking an experienced CRM professional to take ownership of customer engagement and retention strategies across multiple brands and channels. Working closely with key stakeholders across Casino Sportsbook and Business Intelligence you will play a central role in shaping and executing data-driven CRM initiatives that enhance player engagement maximise lifetime value and support overall business growth.

This opportunity is ideal for a hands-on CRM specialist ready to step into a more strategic ownership-driven role within a dynamic and growing iGaming environment.

Tasks

Define and drive CRM strategy in alignment with wider business objectives ensuring a strong focus on retention and player lifecycle management
Plan and execute CRM campaigns end-to-end maintaining high standards in delivery performance and optimisation
Develop and implement advanced segmentation and behavioural targeting strategies to improve personalisation and engagement
Analyse campaign performance and customer data translating insights into actionable recommendations and continuous improvements
Collaborate closely with Business Intelligence teams to evaluate trends performance metrics and ROI
Work cross-functionally with Marketing Product and other key stakeholders to align CRM initiatives with broader company goals
Contribute to process improvements automation frameworks and scalable CRM practices

Requirements

2 years of CRM experience within iGaming or a similar digital environment
Strong understanding of retention strategies lifecycle marketing and customer engagement principles
Hands-on experience with segmentation automation workflows and behavioural analysis
Familiarity with CRM platforms such as Fast Track and/or is highly desirable
Solid analytical mindset with the ability to interpret data and make informed decisions
Strong communication and stakeholder management skills
Fluency in English; additional languages are considered an asset