Marketing Communications & Social Media Manager
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Job Location:
Birkirkara - Malta
Monthly Salary:
Not Disclosed
Posted on:
4 hours ago
Vacancies:
1 Vacancy
Job Summary
Marketing Communications & Social Media Manager -
Job Summary -
We are looking for a Marketing Communications & Social Media Manager to lead digital communication and social media activities for a rapidly expanding multi-location lifestyle brand. The role focuses on planning and executing multi-channel campaigns managing social media content and ensuring consistent brand messaging across platforms to drive engagement and brand visibility during a period of significant scale.
What Youll Do
Campaign Strategy Execution & Calendar Management
- Develop and coordinate the marketing campaign calendar ensuring strategic alignment across digital channels (social media email website paid media) influencer marketing and broader brand initiatives.
- Plan execute and optimize multi-channel marketing campaigns with clear messaging and compelling visual storytelling.
- Collaborate closely with the CRM & Website Marketer Designers Paid Media Team and external agencies to ensure seamless campaign delivery.
- Continuously refine campaign structures and content formats to improve engagement reach and conversion.
Social Media Management (SMM)
- Develop and manage high-quality content across key platforms (TikTok Instagram Facebook YouTube) targeting diverse audience segments.
- Maintain a strategic social media content calendar aligned with brand priorities site launches and campaign activity.
- Work with internal and external creative teams to produce engaging visuals and videos that strengthen brand positioning.
- Track and report on performance metrics to optimize content and improve results.
- Monitor industry trends to create timely relevant content that maximizes brand visibility.
Content Creation & Management
- Write and edit compelling content for websites social media product pages and digital ads.
- Plan and optimize email marketing campaigns in collaboration with the CRM team.
- Coordinate social media content (captions short-form storytelling) and collaborate with designers for visuals.
- Support the organization of photo/video production to support campaigns ensuring alignment with brand storytelling.
Messaging & Copy Strategy
- Own and refine brand messaging to ensure consistency across all customer touchpoints.
- Craft compelling ad copy social media posts blog articles and email content.
- Develop audience-focused content for multiple brand pillars resonating with different customer segments.
- Ensure the brands tone of voice is effectively maintained across all platforms.
SEO & Website Content Execution
- Research and coordinate SEO best practices in content creation including keyword integration.
- Regularly update and optimize website content (landing pages blogs) to improve organic traffic.
- Work with the web team to improve on-page SEO structure and internal linking strategies.
Performance Tracking & Optimization
- Monitor campaign performance metrics (engagement CTR conversion rates) and refine strategies accordingly.
- Implement A/B testing on content formats subject lines and calls to action.
- Stay ahead of content trends and competitor strategies to refine marketing efforts.
Who You Are
- A strong communicator and storyteller with a passion for social media and digital content.
- Organized and proactive able to manage multiple campaigns and deadlines in a fast-paced scaling environment.
- Creative and data-driven using insights to improve content and engagement.
- A collaborative team player who works well with cross-functional teams.
What Youll Bring
- 4 years of experience in marketing communications social media or digital marketing.
- Proven experience managing social media channels and content strategies.
- Strong copywriting and content creation skills.
- Familiarity with campaign planning social media analytics and basic SEO.
- Familiarity with Google Analytics SEO tools (Ahrefs SEMrush) and email marketing platforms.
What We Offer
- The chance to work with a fast-growing team with significant impact on company growth.
- A dynamic environment with opportunities for rapid professional development.
- A very competitive salary performance bonuses and benefits package.
- Health and Dental insurance cover.
- Physical Health & Wellness Budget.
- Technology of your choice.
- An inclusive and collaborative work environment with numerous team-building and social events.
Key Skills
- Marketing
- Google Analytics
- Photography
- Facebook Advertising
- Hootsuite
- Social Listening
- Content Development
- SEO
- Adobe Photoshop
- Social Media Management
- Copywriting
- Content Management
