Global Consumer Insights Analyst – Gold BU (VIE)

The Gold Global Brand Unit holds global responsibility for the production packaging development innovation and strategic marketing of an extensive range of premium and prestige spirits brands. It includes global iconic Brands such Jameson Chivas Ballantines The Glenlivet Martell Cognac Royal Salute and Champagne Perrier Jouet

The Consumer Insights team are strategic business partners to the Brand Teams across all of these brands and their role is to inspire consumer love and empathy through consumer closeness and by being the voice of the consumers making consumer data and insights available informing actionable and inspiring. The Consumer Insights vision is: Everything we do is guided and inspired by a real and deep understanding and strong empathy for our consumers.

As a Global Consumer Insights at Gold you will:

• Work with the Global Insights Team as a strategic business partner leveraging consumer understanding to guide and challenge strategy planning & activation development
• Drive Consumer Centricity a key ingredient in Pernod Ricard brand building model across the business by putting consumers and shoppers at the heart of all decision making. Be an ambassador on the consumer voice both in and externally
• Develop actionable insights & enhance consumer knowledge leading and partnering with Marketing / Brand teams and Global CI community to unlock new approaches/frameworks for insights

3. Accountabilities / Responsibilities

• Contribute to develop Golds long-term ambition and strategy based on robust consumer shopper and category insights
• Help identify innovation opportunities based on consumer insights to input to strategy and recommended action
• Support the Insights Team in testing and validating the global portfolio strategy leading communications campaigns winning brand concepts packaging design format innovation wetgoods and optimal portfolio ranges with consumers
• Actively engage in industry research and trends anticipating future consumers or market needs and share those insights and learnings throughout the team.

4. Job Requirements

We have high expectations of the person in this position and require a positive highly driven and organized person with relationship skills and attention to detail. You need to be able to combine being both strategic thinking and a hands-on project manager. You are strong in collaboration a true team player with a high level of proactiveness and creativity. You are a change agent that can navigate and find direction also when faced with uncertainty.

• Be able to build strong consumer relationship and delivering consumer-centric solutions
• Engage partners build partnerships internal & external and work collaboratively with others to meet shared objectives
• Be a trusted advisor with a strong affinity for action pro-actively participate in strategic and tactical decision making
• Storytelling & presentation: extract value from info connect sources and communicate Data / Insights in relatable memorable and persuasive stories & effective visualization
• Comfortable working with all levels of stakeholder within an organisation
• Able to influence the organization for all teams to display key Consumer Centric behaviours:
  • Clarity in what our brands provide to our consumers.
  • Connection with culture
  • Consumer at the heart of every decision

4.2 Academic (Qualifications) & Professional experience required

• Bachelors or equivalent degree in Marketing Business or a quantitative field (e.g. Statistics Mathematics Economics)
• Strong analytical skills ability to identify patterns or irregularities in larger quantities of data
• Experience in social media (usage and analysis) social listening tools and website analytics
• Design skills to create easy-to-read reports real-time dashboards and consider how to best showcase insights/data for better brand team understanding)
• Fluent in English other languages a bonus
• Experience in project management

Job Posting End Date: