Digital Media Analyst

Were looking for an ambitious Digital Media Senior Analyst to join our Media & Marketing Performance team at Accenture Song. This role sits at the intersection of media data and consulting - helping some of the worlds leading brands transform how they plan activate and optimise media to drive measurable business outcomes.

If youre interested in digital media performance marketing and using data and AI to solve real business problems this role offers strong exposure responsibility and growth. At Accenture Song you wont just optimise campaigns youll help shape how media works for the future combining human insight with AI-driven decisioning.

What We Do

The Media & Marketing Performance team helps clients unlock greater value from their media investment through a combination of strategy data and technology. We focus on:

• Media Consulting: First-party data strategy measurement frameworks and marketing technology

• Planning & Investment: Full-funnel media strategy connections planning and investment optimisation

• Performance & Analytics: Campaign optimisation experimentation SEO and advanced analytics

Your Role

As a Digital Media Senior Analyst youll shape and support digital performance strategies for high-profile clients. Provide strategic guidance across paid search social programmatic and broader digital activity to maximise media investment. Youll collaborate closely with clients and cross-functional teams to identify opportunities solve problems and deliver measurable growth through digital excellence.

What Youll Do

Digital Strategy & Consulting

• Support the development of integrated performance-focused media strategies

• Translate data trends and insights into clear recommendations

• Advise on audience strategy including the use of first-party data and segmentation

• Contribute to client workshops strategy documents and presentations

• Stay up to date with trends in media AI ad tech and privacy

Performance Measurement & Optimisation

• Help design and implement measurement frameworks and KPIs

• Analyse campaign performance and identify optimisation opportunities

• Support client reporting through dashboards and insights

• Contribute to test-and-learn agendas and experimentation roadmaps

Client Delivery & Collaboration

• Work directly with clients and internal teams to deliver projects

• Build strong working relationships with stakeholders

• Support identification of growth opportunities within accounts

• Collaborate across media data and creative teams to deliver integrated solutions

• 1 - 4 years experience in digital media performance marketing or consulting

• Experience across paid media channels

• Familiarity with tools such as Google Analytics Google Ads Meta Ads Manager DV360

• Strong analytical skills with the ability to turn data into insights and actions

• Understanding of measurement attribution and customer journeys

• Exposure to first-party data ad tech or martech is a plus

Personal Attributes

• Curious and analytical with a problem-solving mindset

• Comfortable working in a fast-paced evolving environment

• Clear communicator able to present ideas confidently

• Collaborative and proactive in team environments

• Interested in how data and AI are transforming media and marketing

Preferred Qualifications

• Degree in marketing business analytics or a related field

• Certifications in Google Ads Meta or analytics platforms

• Interest in continuous learning and professional development

Whatsin it for you:

At Accenture Ireland in addition to a competitive base salary you will also have an extensive benefits package which includes pension private health insurance discounted gym membership emergency caring facilities and 2 days leave per year for charitable work of your choice! Flexible working arrangements can be discussed depending on the position.

Does this appeal to you If so we wish to hear from you:

Please advise if you have any requirements so we can investigate into arranging reasonable adjustments to the recruitment process. You can contact us at

Accenture is an equal opportunities employer and encourages applications from all sections of society and does not discriminate on grounds of race religion or belief ethnic or national origin disability age citizenship marital domestic or civil partnership status sexual orientation or gender identity or any other basis as protected by applicable law.