Sr. Marketing Manager, Engagement, WW Amazon Flex, Amazon Flex
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Job Location:
Bellevue, WA - USA
Monthly Salary:
Not Disclosed
Posted on:
2 days ago
Vacancies:
1 Vacancy
Department:
Job Summary
At Amazon our goal is to exceed the expectations of customers by ensuring that their orders are delivered where and when they need them as quickly accurately and cost efficiently as possible. To meet this goal Amazon is continually striving to innovate and provide best in class service through the introduction of pioneering new products and services in the last mile delivery space including the continuous innovation and expansion of Amazon Flex program. Amazon Flex works directly with independent contractors called delivery partners to make deliveries to our customers. With Amazon Flex individuals can now be their own boss delivering Amazon packages.
We are seeking an experienced Senior Product Marketing Manager for Worldwide delivery partner Engagement for Amazon Flex who will lead formulating iterating and implementing the the strategy execution and optimization of our engagement marketing efforts across 9 countries where Amazon Flex currently operates. The role owner will be the single-threaded owner responsible for driving global DP engagement using all available product marketing and program levers. This high-impact role focuses on improving early lifecycle engagement growth and retention while improving platform usage across our global Amazon Flex network. You will develop engagement playbooks define engagement strategy and create three-year plans that deliver strong results for the delivery partners while supporting business goals of lowering costs to serve and enabling rapid business growth.
You will own the WW product marketing strategy for Promotions Rewards Program and Offers product across all marketing channels in 9 countries (US CA MX BR UK IN JP AU SG). This role serves as the subject matter expert on delivery engagement advising WW Flex marketing and business leaders. Youll lead the product marketing relationship for Promotions help create new engagement strategies for upcoming delivery types and modes of transport including Quick Commerce businesses and own the product and marketing roadmap for the WW Referral Program (Refer-a-Friend) and other engagement programs.
Key job responsibilities
Key Responsibilities
DP Lifecycle Strategy & Execution
* Develop and execute WW delivery partner engagement strategy and playbooks with focus on driving DP retention and churn mitigation
* Collaborate with product partners to inform the product roadmap that impacts loyalty and drive adoption among regional marketing teams
* Deliver go-to-market plans and drive WW parity of engagement programs and products across all markets
Cross-Functional Partnership & Influence
* Partner cross-functionally with regional marketing marketing communications product business intelligence legal and finance teams to design launch and optimize programs at scale
* Influence regional marketing product teams finance and advise senior business leaders on engagement strategies.
Data-Driven Marketing & Optimization
* Translate insights into compelling localized marketing strategies that drive measurable outcomes.
* Define customer segmentation and personalization strategies that improve engagement and retention.
* Lead A/B testing and experimentation roadmaps to continuously optimize messaging across channels (email push notification SMS WhatsApp in-app messages).
* Analyze lifecycle funnel metrics identify drop-off points and design data-driven interventions to sustain engagement
Measurement & Leadership Communication
* Develop RoI model frameworks with finance partners for engagement initiatives.
* Present business reviews and program narratives to senior leadership including WBR/MBR/QBR inputs.
About the team
At Amazon were working to be the most Customer-centric company on earth. One customer experience that were constantly looking to take to a new level is how to coordinate the delivery of their orders. Our goal is to exceed the expectations of all our customers by ensuring that their orders no matter how large or small are delivered where and when they need them as quickly accurately and cost effectively as possible. To meet this goal Amazon is continually striving to innovate and provide best in class service levels through the introduction of pioneering new logistics products and services significantly complimented by entrepreneurs like Amazon Delivery Service Partners and Amazon Flex. Amazon Flex crowdsources independent contractors called Delivery Partners to coordinate deliveries to our customers.
- 6 years of professional non-internship marketing experience
- Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience with customer segmentation profiling and targeting
- Experience using data and metrics to drive improvements
- Experience creating and managing complex cross-team project plans
- Experience leading go-to-market for consumer software or hardware product launches
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
We are seeking an experienced Senior Product Marketing Manager for Worldwide delivery partner Engagement for Amazon Flex who will lead formulating iterating and implementing the the strategy execution and optimization of our engagement marketing efforts across 9 countries where Amazon Flex currently operates. The role owner will be the single-threaded owner responsible for driving global DP engagement using all available product marketing and program levers. This high-impact role focuses on improving early lifecycle engagement growth and retention while improving platform usage across our global Amazon Flex network. You will develop engagement playbooks define engagement strategy and create three-year plans that deliver strong results for the delivery partners while supporting business goals of lowering costs to serve and enabling rapid business growth.
You will own the WW product marketing strategy for Promotions Rewards Program and Offers product across all marketing channels in 9 countries (US CA MX BR UK IN JP AU SG). This role serves as the subject matter expert on delivery engagement advising WW Flex marketing and business leaders. Youll lead the product marketing relationship for Promotions help create new engagement strategies for upcoming delivery types and modes of transport including Quick Commerce businesses and own the product and marketing roadmap for the WW Referral Program (Refer-a-Friend) and other engagement programs.
Key job responsibilities
Key Responsibilities
DP Lifecycle Strategy & Execution
* Develop and execute WW delivery partner engagement strategy and playbooks with focus on driving DP retention and churn mitigation
* Collaborate with product partners to inform the product roadmap that impacts loyalty and drive adoption among regional marketing teams
* Deliver go-to-market plans and drive WW parity of engagement programs and products across all markets
Cross-Functional Partnership & Influence
* Partner cross-functionally with regional marketing marketing communications product business intelligence legal and finance teams to design launch and optimize programs at scale
* Influence regional marketing product teams finance and advise senior business leaders on engagement strategies.
Data-Driven Marketing & Optimization
* Translate insights into compelling localized marketing strategies that drive measurable outcomes.
* Define customer segmentation and personalization strategies that improve engagement and retention.
* Lead A/B testing and experimentation roadmaps to continuously optimize messaging across channels (email push notification SMS WhatsApp in-app messages).
* Analyze lifecycle funnel metrics identify drop-off points and design data-driven interventions to sustain engagement
Measurement & Leadership Communication
* Develop RoI model frameworks with finance partners for engagement initiatives.
* Present business reviews and program narratives to senior leadership including WBR/MBR/QBR inputs.
About the team
At Amazon were working to be the most Customer-centric company on earth. One customer experience that were constantly looking to take to a new level is how to coordinate the delivery of their orders. Our goal is to exceed the expectations of all our customers by ensuring that their orders no matter how large or small are delivered where and when they need them as quickly accurately and cost effectively as possible. To meet this goal Amazon is continually striving to innovate and provide best in class service levels through the introduction of pioneering new logistics products and services significantly complimented by entrepreneurs like Amazon Delivery Service Partners and Amazon Flex. Amazon Flex crowdsources independent contractors called Delivery Partners to coordinate deliveries to our customers.
- 6 years of professional non-internship marketing experience
- Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience with customer segmentation profiling and targeting
- Experience using data and metrics to drive improvements
- Experience creating and managing complex cross-team project plans
- Experience leading go-to-market for consumer software or hardware product launches
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at NY New York - 157100.00 - 212600.00 USD annually
USA WA Bellevue - 142800.00 - 193200.00 USD annually
Required Experience:
Manager
Key Skills
About Company
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