VP Marketing Lead Franchise

We are looking for a senior marketing operator to step into a franchise brand in active transformation and lead the marketing effort from day one. The brand is shifting its marketing model but has not yet defined what that looks like in practice for franchisees. This person walks into that situation assesses what matters most and gets to work.

This is not a consulting role. It is a hands-on operator role that requires someone who understands how franchise systems actually work the economics the franchisor-franchisee relationship and how to earn trust quickly with business owners who have been let down before. The right person thinks in outcomes moves with urgency and knows how to translate complex program design into practical guidance franchisees can act on.

Contract Details

• Rate: $95-125/hr 
• Hours: 40 hrs/week 
• Contract: 3-month contract starting mid-April. Possibility to extend well beyond April 
• Location: Remote but must work EST hrs. ATL-based candidates prioritized but not required

Responsibilities

• Own the franchise marketing workstream end to end assessing the full operation identifying the highest-impact opportunities and directing the work to close them

• Serve as the senior day-to-day partner to leadership surface what matters bring recommendations and remove the layer between leadership and execution

• Assess the full state of the brands marketing operation

• Define what a functional local marketing program should look like channels placements messaging and vendor options franchisees can actually use

• Make recommendations on how national advertising funds should be allocated so dollars reach working media rather than overhead

• Design a new franchisee onboarding marketing package so no new owner launches without a customer acquisition foundation in place

• Identify skill gaps and work with the broader team to activate the right SME support once the picture becomes clear

• Evaluate existing agency relationships and make clear grounded recommendations on whether to retain recalibrate or exit

• Continuously surface gaps in execution budget allocation agency performance and franchisee experience without waiting to be asked

• Build toward a clear handoff a record of what was found what was fixed and what the incoming permanent leader should prioritize from day one

Qualifications :

• 1015 years in marketing with direct experience inside franchise systems

• Demonstrated experience designing or managing local marketing programs co-op or national advertising fund structures and franchisee communications

• Experience communicating directly with franchise owners not just corporate marketing teams and a demonstrated ability to earn operator trust quickly

• Proven ability to assess a broken system quickly identify root causes rather than symptoms and build a prioritized plan for addressing them

• Equally comfortable in strategy and execution can define the program and get it into market

• Experience managing and evaluating agency relationships knows how to retain recalibrate or exit

• Comfortable operating inside PE-backed or high-accountability organizations with time-sensitive results expectations

• Strong communicator who can simplify complex findings for both executive and franchisee audiences

• Able to lead from day one without a ramp period this engagement moves immediately

• Experience in home services or residential services is a strong plus

• Familiarity with transitioning franchisee networks from legacy marketing models to digital is highly valued

Additional Information :

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the worlds biggest brands and agencies to help them solve unique marketing challenges with the best people swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018 We Are Rosie is on a mission to redefine how marketing works with an inclusive human-centric approach thats better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades including being named to the 2023 Global Top 100 Inspiring Workplaces the Inc.and Adweeks Fastest Growing Agencies in 2021.
 

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.

Remote Work :

Yes

Employment Type :

Contract