Growth Marketing Manager (PALsConsumer)

About Us

Tavus is a research lab pioneering human computing. Were building AI Humans: a new interface that closes the gap between people and machines free from the friction of todays systems. Our real-time human simulation models let machines see hear respond and even look real enabling meaningful face-to-face conversations. AI Humans combine the emotional intelligence of humans with the reach and reliability of machines making them capable trusted agents available 24/7 in every language on our terms.

Imagine a therapist anyone can afford. A personal trainer who adapts to your schedule. A fleet of medical assistants that can give every patient the attention they need. With Tavus individuals enterprises and developers can all build AI Humans to connect understand and act with empathy at scale.

Were a Series B company backed by world-class investors including Sequoia Capital Y Combinator CRV and Scale Venture. Be part of shaping a future where humans and machines truly understand each other.

The Role

For the first time in history people can have a face-to-face relationship with an AI that truly knows them. PALs are emotionally intelligent AI humans that see listen remember and adapt across text voice and live video. They pick up on how youre feeling not just what youre saying. They check in on you grow with you and never forget what matters most.

This isnt a chatbot. Its a new category entirely and nobody has cracked consumer growth for it yet.

Thats where you come in. There is no benchmark no established channel mix no proven funnel to copy. The person who takes this role will define how an entirely new category of human-AI relationship grows. That doesnt happen often.

Were looking for a Growth Marketing Manager to build the playbook for PALs from scratch: owning awareness acquisition and activation for a product that has no real precedent. Youll identify the product-led growth loops and viral mechanics that turn users into advocates and build the flywheels that make PALs grow faster the more people use it. Youll need equal parts consumer intuition experimental rigor and the builders instinct to prototype and ship faster than most teams write briefs.

Your Mission

• Own the full consumer funnel for PALs from the first impression to the moment a user builds a real relationship with their PAL.

• Define and execute acquisition strategy across paid social influencer and creator partnerships organic and emerging channels.

• Build and launch growth experiments independently using AI tools no-code platforms (Retool Cursor Vercel) and automation (Zapier Make N8N) without waiting on engineering.

• Use LLMs and AI workflows to move faster: generating creative variants building segmentation logic spinning up landing pages and automating campaign ops.

• Design and optimize the onboarding and activation experience in partnership with Product driving users to their first meaningful PAL interaction.

• Build lifecycle programs across email push and in-app that deepen engagement and convert trial users to paying ones.

• Own PALs growth KPIs: acquisition activation rate trial-to-paid conversion session frequency and early retention.

• Act as a force multiplier for the broader team building internal tools and playbooks that accelerate the whole GTM org.

Requirements

• 2-5 years of experience in growth consumer or performance marketing at a fast-moving tech company.

• You think like a marketer and ship like a hacker. Youd rather validate an idea in 48 hours than document it for two weeks.

• Comfortable with AI tools no-code platforms and automation: Zapier Cursor Claude Code Retool Vercel LangChain or similar. Python JavaScript or SQL fluency is a real plus.

• Strong instincts for what makes consumers tick form habits and genuinely fall for a product.

• Experience with paid social channels (Meta TikTok YouTube Snap) and lifecycle tools (Braze Iterable or similar).

• Analytical by nature: comfortable with cohort analysis A/B testing funnel metrics and attribution.

• Energized by ambiguity. You dont need a playbook because youre here to write it.

Bonus if you have:

• Experience as a founder or startup building experience

• Experience makreting an early-stage company from Seed/Series A to Series B/C/D

• Played Portal 1 and 2 - or willing to as part of onboarding

Benefits

When you join Tavus youre joining a family. Our work is driven by our team and our success is shared by all. This position has a flexible work schedule unlimited PTO competitive healthcare and gear stipends as well as of course plenty of fun! At the end of the day we want Tavus to be a place for you to learn directly drive impact and be with a team you love.

To learn more about our team culture and benefits check out our hiring page!

Tavus is growing fast and wed like you to grow with us! Are you excited to get your hands dirty Drop your resume and well be in touch!

We are not looking for cultural fits we are looking for culture fact diversity is what drives our success its at the core of how we hire communicate and work. We are inclusive to all and combine our diverse backgrounds skill sets and thinking to build the best experiences for our clients.

Required Experience:

Manager