Director, Marketing Science

Gurgaon - India

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Amex GBT is a place where colleagues find inspiration in travel as a force for good and through their work can make an impact on our industry. Were here to help our colleagues achieve success and offer an inclusive and collaborative culture where your voice is valued.

The Director of Go To Market (GTM) Analytics is a strategic high-visibility leader responsible for driving data-informed decision-making across Amex GBTs global growth engine. This role oversees insights performance analytics forecasting and optimization across Marketing Sales and Client Management motions. You will partner closely with leaders in Commercial Marketing Revenue Management Product Decision Analytics and Finance to build an integrated view of GTM effectiveness and accelerate revenue growth.

This role requires a blend of commercial acuity marketing science expertise and deep analytical leadership. It is ideal for someone who can zoom out to set strategy and zoom in to challenge assumptions interrogate data and operationalize insights.

What Youll Do

1. GTM Performance Management & Insights

Own the end-to-end measurement framework for Amex GBTs GTM engine spanning demand generation pipeline progression sales productivity client adoption and retention
Partner with Marketing Sales and Client Management teams to assess program impact and optimize channel mix targeting segmentation and investment decisions
Lead monthly and quarterly business reviews with actionable insights trend analysis and executive-ready narratives

2. Forecasting Planning & Target Setting

Build and continuously refine revenue-adjacent forecasting models aligned to marketing contribution sales motions and customer expansion
Partner with Finance and Revenue Management on budget planning scenario modeling and goal setting
Identify GTM-specific drivers of performance variance and provide recommendations to close gaps

3. Analytics Strategy & Roadmap

Develop a cohesive analytics roadmap covering attribution experimentation segmentation predictive scoring funnel intelligence and customer value modeling
Define data requirements and partner with Data Engineering and Decision Analytics to improve data accessibility quality and structure
Champion a culture of measurable impact experimentation and evidence-based decision-making

4. Audience Strategy Targeting & Market Insights

Define and continuously refine audience strategy including addressable opportunity sizing ICP development and high-value segment identification.
Partner with stakeholders across Marketing Commercial and Decision Analytics to translate segmentation and behavioral insights into actionable targeting strategies across the full bowtie funnel.
Identify growth opportunities by analyzing engagement patterns buying committees account behaviors and customer lifecycle signals to inform channel allocation campaign design and sales motions.
Build an integrated view of prospect intent and customer value indicators to ensure consistent data-drive activation personalization and prioritization across GTM teams.

5. Cross-Functional Leadership & Collaboration

Serve as the analytical center of gravity for GTM decisions across Commercial
Translate complex analytics into clear guidance for executives and ops teams
Partner with MarTech Digital and Data Science to operationalize analytical outputs into automated workflows (e.g. scoring models dashboards triggers)

6. Team Leadership & Development

Lead and grow a team of analysts and data stewards across performance analytics forecasting and insights
Set analytical standards including methodologies governance and storytelling best practices
Foster a high-performance collaborative and inclusive team culture

What Were Looking For

15 years in analytics roles spanning Marketing Sales Ops Revenue Operations or Business Intelligence
Strong understanding of GTM concepts: attribution funnel performance ROI modeling segmentation lifecycle analytics pipeline and forecasting
Experience in travel SaaS or subscription-based business models highly preferred
People leadership within a global environment required
Proven ability to translate analytics into executive-level strategic recommendations
Experience leading analytics functions in a complex global B2B environment
High comfort working with large datasets BI tools (Tableau Power BI Looker) and CRM/Marketing Ops systems (Salesforce Marketo HubSpot or similar)
Exceptional communication storytelling and stakeholder management skills
Familiarity with predictive modeling machine learning concepts and experimentation design
Background in consulting or a senior analytics role supporting C-suite stakeholders

Location

Gurgaon India

The #TeamGBT Experience

Work and life: Find your happy medium at Amex GBT.

Flexible benefits are tailored to each country and start the day you do. These include health and welfare insurance plans retirement programs parental leave adoption assistance and wellbeing resources to support you and your immediate family.
Travel perks: get a choice of deals each week from major travel providers on everything from flights to hotels to cruises and car rentals.
Develop the skills you want when the time is right for you with access to over 20000 courses on our learning platform leadership courses and new job openings available to internal candidates first.
We strive to champion Inclusion in every aspect of our business at Amex GBT. You can connect with colleagues through our global INclusion Groups centered around common identities or initiatives to discuss challenges obstacles achievements and drive company awareness and action.
And much more!

All applicants will receive equal consideration for employment without regard to age sex gender (and characteristics related to sex and gender) pregnancy (and related medical conditions) race color citizenship religion disability or any other class or characteristic protected by law.

Click Here for Additional Disclosures in Accordance with the LA County Fair Chance Ordinance.

Furthermore we are committed to providing reasonable accommodation to qualified individuals with disabilities. Please let your recruiter know if you need an accommodation at any point during the hiring process. For details regarding how we protect your data please consult the Amex GBT Recruitment Privacy Statement.

What if I dont meet every requirement If youre passionate about our mission and believe youd be a phenomenal addition to our team dont worry about checking every box; please apply anyway. You may be exactly the person were looking for!

Required Experience:

Director