Data Scientist (exp in Marketing analytics)
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Job Location:
Monthly Salary:
Posted on:
4 hours ago
Vacancies:
1 Vacancy
Job Summary
Role Overview
We are seeking a Marketing Data Analyst to support our first-party data strategy and marketing experimentation programs. This role combines data engineering fundamentals with marketing measurement expertise to drive data-informed marketing decisions in a privacy-first environment.
Key Responsibilities
Marketing Data Pipeline Development: Build and maintain data pipelines using PySpark in Hadoop environments to extract transform and load marketing data from internal and external platforms First-Party Measurement & Experimentation: Support A/B testing incrementality testing and geo-based experiments to measure true marketing lift; prepare and maintain data pipelines for Marketing Mix Modeling (MMM) initiatives CRM & CDP Analytics: Manage data flows between CRM systems and Customer Data Platforms; build audience segments support personalization efforts and maintain unified customer profiles Data Quality & Governance: Develop data quality frameworks with automated validation checks and anomaly detection; ensure data accuracy and support privacy compliance requirements (GDPR CCPA) Analytics & Reporting: Create automated workflows for campaign reporting and marketing performance dashboards; build analytics tools that provide insights into customer acquisition ROI and campaign effectiveness Cross-functional Collaboration: Partner with Marketing Insights & Analytics team Data Science and other functions to translate requirements into technical solutions; define audience segmentation and measurement requirements for campaign delivery
Required Skills
- Strong programming skills in Python with experience in PySpark and Spark SQL
- Advanced SQL knowledge for complex data manipulation and analytics
- Experience with Hadoop ecosystem components (HDFS Hive YARN)
- Familiarity with data orchestration tools (Airflow Oozie or similar)
- Understanding of experimentation methodologies: A/B testing incrementality testing and lift measurement
- Knowledge of first-party data strategies and privacy-compliant measurement approaches
- Experience with data visualization tools (Tableau Power BI)
- Strong problem-solving abilities and analytical thinking
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
Qualifications :
Bachelors or Masters degree in Computer Science Data/CRM Data Analytics or related field
3-5 years of experience in data analytics or data engineering preferably with marketing data
Certifications in cloud platforms Salesforce or data management are a plus
Additional Information :
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Remote Work :
No
Employment Type :
Full-time
Key Skills
About Company
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our purpose is to uplift everyone, everywhere by being the best way to pay and b ... View more
