VP, Product Marketing
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Job Location:
Monthly Salary:
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
Get started on an exciting career at Element!
Element employees make a difference in the lives of others every day. We are re-defining the fleet management industry to be people first then business delivering on our promise of a superior client experience. This takes hard work and innovation and we need more like-minded people on our team.
About the Role
Were looking for a strategic enterprise-minded leader to join our team as VP Product this role you will be responsible for defining and executing Elements global product marketing strategy across all markets and segments. This role drives differentiated positioning go-to-market excellence portfolio narrative and lifecycle strategy to accelerate growth and strengthen sustainable competitive advantage. Serving as the strategic bridge between Product Commercial Marketing and Operations you will shape how Elements solutions are positioned packaged launched and scaled globally.
What Youll Do
- Define and lead the global product marketing strategy aligned to Elements enterprise strategy and growth priorities.
- Develop clear differentiated positioning and messaging frameworks grounded in client insight and competitive intelligence.
- Partner with Product and Strategy teams to shape portfolio architecture packaging pricing support and roadmap communication.
- Lead enterprise go-to-market strategy for new products enhancements and strategic initiatives.
- Develop comprehensive launch plans spanning internal readiness client communication sales enablement and marketing activation.
- Partner with Commercial leadership to equip teams with tools training and value propositions to drive success.
- Oversee product lifecycle marketing from launch through maturity and optimization.
- Monitor portfolio performance and competitive dynamics recommending strategic pivots where needed.
- Lead and develop a global team of product marketing professionals.
- Establish global product marketing standards frameworks and positioning architecture across all regions.
Basic Qualifications
- 15 years of progressive product marketing leadership experience within complex B2B or enterprise environments.
- Proven ability to translate complex solutions into differentiated positioning and enterprise go-to-market strategies.
- Strong commercial acumen with experience influencing pricing packaging portfolio strategy and revenue performance.
- Exceptional storytelling capability with the ability to simplify complex or technical subject matter.
- Track record of building leading and scaling high-performing product marketing organizations.
- Executive presence with experience influencing senior leadership across global organizations.
Preferred Qualifications
- Experience in asset-intensive financial services mobility or other regulated industries.
- Curious adaptable and comfortable operating in ambiguity with a disciplined leadership style.
- Experience working across Product Commercial Marketing and Operations in global organizations.
- Demonstrated ability to drive measurable revenue growth and market share expansion.
Location
Toronto Office
Whats in it for You
A culture of innovation empowerment decision-making and accountability
Comprehensive health and welfare benefits that serve the needs of you and your family and foster a culture of wellness (for qualified roles)
Additional benefits and amenities including paid time-off programs (vacation sick leave and holidays) (for qualified roles)
Applicants will be required to undergo a background check only if and after a conditional offer of employment has been extended.
Element Fleet Management and its wholly owned subsidiaries are an equal opportunity employer committed to diversity equity inclusion and belonging. We are pleased to consider all qualified applicants for employment without regard to race color religion genetic information sex gender identity sexual orientation age marital status family status ancestry national origin citizenship physical or mental disability veteran status military obligations or any other characteristic protected by federal state and local laws. Disability-related accommodations during the application and interview process are available upon you require an accommodation with our hiring process please send an email to or call . Element Fleet Management also uses AI-assisted tools to help screen and assess applications. These tools analyze information you provide (for example your rēsumē and screening responses) to identify job-related skills qualifications and experience. AI outputs do not by themselves determine whether you advance or receive an offer they assist recruiters and hiring managers. Final hiring decisions are made by people.
Required Experience:
Exec
