Who We Are:
At Emburse youll not just imagine the future youll build it. As a leader in travel and expense solutions we are creating a future where technology drives business value and inspires extraordinary results.Our AI-powered platform helps organizations modernize financial operations increase visibility and optimize spend across the enterprise.
We are seeking a skilled Customer Marketing Manager to join our dynamic marketing this role you will be responsible for developing and executing digital marketing campaigns to drive engagement retention conversions and bookings. We are looking for someone who is as skilled in directing strategy as they are in the hands-on execution of digital programs and campaigns. As Sr. Customer Marketing Manager you will work closely with our Customer Success and Sales teams to better understand the Emburse customer and tailor our marketing to their needs and work with our Product Marketing team to run product-lead campaigns to key customer cohorts.
Essential Functions
Develop cross-sell campaign strategies aligned with company revenue goals and customer success objectives.
Identify target customer segments for cross-sell opportunities based on product usage data purchase history and customer lifecycle stage.
Strategize design and develop programs across key digital channels including Qualified (website chat) Pendo (in-app communication) Marketo (program workflows emails and tagging) and Goldcast (webinars)
Design and execute multi-channel campaigns including email sequences webinars and in-app messaging to promote complementary products or services.
Oversee content creation and coordinate with creative teams to ensure campaigns are visually and tonally consistent with the brand.
Set clear campaign goals KPIs and benchmarks to measure success across channels (e.g. email webinars content marketing).
Work closely with Product Marketing to understand key product features customer pain points and upsell opportunities.
Partner with Customer Success and Sales teams to identify client needs cross-sell potential and create tailored campaign messages.
Test and iterate campaigns by segment to optimize message relevance timing and channel effectiveness
Education and Experience
6 years of Customer or Growth Marketing experience
Marketing Experience: Proven track record in marketing or revenue-focused roles preferably within a B2B SaaS environment
Campaign Execution: Strong experience in supporting and executing full-funnel and multi-channel marketing campaigns
Data-Driven: Proficient in leveraging data to track campaign effectiveness ROI and optimize performance
Tech stack: Experience with Salesforce Qualified Mutiny Goldcast and Marketo
Continuous Improvement: Mindset geared towards continual improvement and optimization of campaign processes
Adaptability: Ability to thrive in dynamic environments and resolve ambiguity quickly
Collaboration: Passion for building relationships and working with sales and customer teams to execute cross-functional campaigns
Customer Focus: Strong interest in engaging with and understanding customer needs to tailor campaigns effectively
Stakeholder Management: Experience working with stakeholders to coordinate campaign efforts
Impact-Driven: Desire to make a significant impact and drive change through effective campaign execution
Curiosity: Solutions-oriented mindset driven by curiosity to explore new campaign approaches
Bachelors Degree required: Marketing or Business Degree preferred
Required Skills:
Ability to manage budgets and analyze reporting
Excellent written and verbal communication editing and proofreading skills
Proficiency in Google Docs/Microsoft Office Suite (Word Excel PowerPoint)
Strong organizational planning and execution skills
Can work autonomously with minimal supervision
Proficiency in Salesforce Marketo Drift Mutiny and Goldcast
Why Emburse
Finance is changingand at Emburse were leading the way. Our AI-powered solutions help organizations eliminate inefficiencies gain real-time visibility and optimize spendso they can focus on whats next not whats slowing them down.
A Company with Momentum We serve 12M users across 120 countries helping businesses modernize
their finance operations.
A Team That Innovates Work alongside some of the brightest minds in finance tech and AI to solve real-
world challenges.
A Culture That Empowers Competitive pay flexible work and an inclusive collaborative environment that
supports your success.
A Career That Matters Your work here drives efficiency innovation and smarter financial decision-making
for businesses everywhere.
Shape your future & find whats next at Emburse.
Emburse provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Emburse complies with applicable state and local laws governing nondiscrimination in employment in every location where the company has facilities. This policy applies to all terms and conditions of employment.
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Manager
Who We Are: At Emburse youll not just imagine the future youll build it. As a leader in travel and expense solutions we are creating a future where technology drives business value and inspires extraordinary results.Our AI-powered platform helps organizations modernize financial operations increase...
Who We Are:
At Emburse youll not just imagine the future youll build it. As a leader in travel and expense solutions we are creating a future where technology drives business value and inspires extraordinary results.Our AI-powered platform helps organizations modernize financial operations increase visibility and optimize spend across the enterprise.
We are seeking a skilled Customer Marketing Manager to join our dynamic marketing this role you will be responsible for developing and executing digital marketing campaigns to drive engagement retention conversions and bookings. We are looking for someone who is as skilled in directing strategy as they are in the hands-on execution of digital programs and campaigns. As Sr. Customer Marketing Manager you will work closely with our Customer Success and Sales teams to better understand the Emburse customer and tailor our marketing to their needs and work with our Product Marketing team to run product-lead campaigns to key customer cohorts.
Essential Functions
Develop cross-sell campaign strategies aligned with company revenue goals and customer success objectives.
Identify target customer segments for cross-sell opportunities based on product usage data purchase history and customer lifecycle stage.
Strategize design and develop programs across key digital channels including Qualified (website chat) Pendo (in-app communication) Marketo (program workflows emails and tagging) and Goldcast (webinars)
Design and execute multi-channel campaigns including email sequences webinars and in-app messaging to promote complementary products or services.
Oversee content creation and coordinate with creative teams to ensure campaigns are visually and tonally consistent with the brand.
Set clear campaign goals KPIs and benchmarks to measure success across channels (e.g. email webinars content marketing).
Work closely with Product Marketing to understand key product features customer pain points and upsell opportunities.
Partner with Customer Success and Sales teams to identify client needs cross-sell potential and create tailored campaign messages.
Test and iterate campaigns by segment to optimize message relevance timing and channel effectiveness
Education and Experience
6 years of Customer or Growth Marketing experience
Marketing Experience: Proven track record in marketing or revenue-focused roles preferably within a B2B SaaS environment
Campaign Execution: Strong experience in supporting and executing full-funnel and multi-channel marketing campaigns
Data-Driven: Proficient in leveraging data to track campaign effectiveness ROI and optimize performance
Tech stack: Experience with Salesforce Qualified Mutiny Goldcast and Marketo
Continuous Improvement: Mindset geared towards continual improvement and optimization of campaign processes
Adaptability: Ability to thrive in dynamic environments and resolve ambiguity quickly
Collaboration: Passion for building relationships and working with sales and customer teams to execute cross-functional campaigns
Customer Focus: Strong interest in engaging with and understanding customer needs to tailor campaigns effectively
Stakeholder Management: Experience working with stakeholders to coordinate campaign efforts
Impact-Driven: Desire to make a significant impact and drive change through effective campaign execution
Curiosity: Solutions-oriented mindset driven by curiosity to explore new campaign approaches
Bachelors Degree required: Marketing or Business Degree preferred
Required Skills:
Ability to manage budgets and analyze reporting
Excellent written and verbal communication editing and proofreading skills
Proficiency in Google Docs/Microsoft Office Suite (Word Excel PowerPoint)
Strong organizational planning and execution skills
Can work autonomously with minimal supervision
Proficiency in Salesforce Marketo Drift Mutiny and Goldcast
Why Emburse
Finance is changingand at Emburse were leading the way. Our AI-powered solutions help organizations eliminate inefficiencies gain real-time visibility and optimize spendso they can focus on whats next not whats slowing them down.
A Company with Momentum We serve 12M users across 120 countries helping businesses modernize
their finance operations.
A Team That Innovates Work alongside some of the brightest minds in finance tech and AI to solve real-
world challenges.
A Culture That Empowers Competitive pay flexible work and an inclusive collaborative environment that
supports your success.
A Career That Matters Your work here drives efficiency innovation and smarter financial decision-making
for businesses everywhere.
Shape your future & find whats next at Emburse.
Emburse provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Emburse complies with applicable state and local laws governing nondiscrimination in employment in every location where the company has facilities. This policy applies to all terms and conditions of employment.
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Manager
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6 hours ago
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