Prin Web Specialist Exempt

Lafayette, IN - USA

Monthly Salary: Not Disclosed

Posted on: 13 hours ago

Vacancies: 1 Vacancy

Job Summary

Job Title: Website Content Marketing Specialist

Client: Medical Device Manufacturing Industry

Duration: 1 Year (Possible Extension)

Location: Lafayette CO 80026

Shift: 1st shift full time(4 days/wk onsite)

Role Overview

Acts as a strategic leader in defining and advancing website content strategy for digital experiences.
Drives large-scale content transformation across healthcare portfolios focusing on patient monitoring and airway management.
Translates clinical customer and business insights into high-impact SEO-optimized digital content.
Influences cross-functional teams (marketing UX SEO tech clinical regulatory) to deliver cohesive and high-performing web experiences.
Ensures content aligns with brand standards regulatory requirements and evolving digital discovery trends (including AI-driven search).

Responsibilities

Lead large-scale website content transformation initiatives
Define and implement content architecture (product solution-based journeys)
Develop long-form evidence-based healthcare content
Conduct content gap analysis and recommend improvements
Establish content governance and multi-channel content strategy
Optimize website content for SEO and AI-driven discovery
Collaborate with UX analytics and technology teams to enhance user experience
Design and test website layouts navigation and content structures
Influence stakeholders across functions without direct authority
Align content with brand voice editorial standards and regulatory requirements
Support global content strategy including localization and governance

Must Have

Strong experience in website content strategy (enterprise level)
Expertise in healthcare/clinical content in regulated environments
Deep understanding of content architecture UX journeys and navigation strategy
Experience leading complex large-scale digital/content projects
Strong stakeholder management and influencing skills
Experience with CMS platforms (Adobe Experience Manager preferred)
Strong knowledge of SEO strategy and digital content optimization
Ability to work independently with minimal supervision

Nice to Have

Experience in website migrations or large-scale restructures
Understanding of healthcare buyer journeys (HCP admin procurement)
Experience in regulated environments (claims compliance approvals)
Knowledge of AI-driven search and content optimization (LLMs answer engines)
Experience in global content governance and localization
Ability to build messaging frameworks and unified brand narratives

#ZR

Job Title: Website Content Marketing Specialist Client: Medical Device Manufacturing Industry Duration: 1 Year (Possible Extension) Location: Lafayette CO 80026 Shift: 1st shift full time(4 days/wk onsite) Role Overview Acts as a strategic leader in defining and advancing website content strateg...