Mid-Weight Influencer Strategist

Johannesburg - South Africa

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

This is a fixed-term contract role for JHB or CPT

The Mid-Weight Influencer Strategist is responsible for translating brand and business objectives into effective influencer strategies that drive cultural relevance engagement and measurable impact.

They sit at the intersection of strategy creators and performance ensuring influencer activity is not isolated but integrated into broader social and marketing ecosystems.

Job Description:

Key responsibilities:

1. Strategic Development

Develop influencer strategies aligned to campaign and always-on objectives
Define the role of creators within the broader social and digital ecosystem
Identify platform-first opportunities (TikTok Instagram YouTube etc.)
Translate cultural insights into creator-led ideas and formats
Build creator frameworks (tiers roles content cadence flighting)

2. Creator & Culture Intelligence

Leverage tools (e.g. Brandwatch Meltwater CreatorIQ platform insights) to identify:
- Emerging creators
- Cultural trends
- Audience behaviours
Map creator ecosystems by category audience and influence type
Recommend right-fit creators based on strategy not just reach

3. Campaign & Always-On Planning

Design full-funnel influencer approaches (awareness engagement conversion where relevant)
Define content territories and formats for creators
Build campaign structures including:
- Creator mix (nano micro macro)
- Content outputs
- Phasing and timing

4. Measurement & Performance

Define KPIs and success frameworks aligned to objectives:
- Awareness (reach views VTR)
- Engagement (ER saves shares)
- Consideration (clicks traffic)
Analyse performance and generate actionable insights
Optimise creator selection and content based on results

5. Collaboration & Integration

Work closely with:
- Social strategists
- Paid media teams
- Creative teams
- Account management
Ensure influencer work is integrated into Total Social campaigns
Support in client presentations and strategic sell-in

Key Outputs

Influencer strategy decks (campaign always-on)
Creator shortlists and rationale
Content frameworks and briefing guidelines
Performance reports with insights and recommendations
Trend and culture reports

Required Experience

35 years in influencer marketing social strategy or digital strategy
Proven experience working with creators across platforms
Strong understanding of South African creator landscape
Experience using social listening and analytics tools

Core Skills

Strategic Thinking

Ability to connect business objectives creator strategy content execution

Cultural Intelligence

Deep understanding of internet culture trends and platform behaviours

Analytical Ability

Comfortable with data reporting and extracting insights

Communication

Strong storytelling and presentation skills
Ability to simplify complexity for clients

Collaboration

Works effectively across teams in fast-paced environments

Success Looks Like

Influencer strategies that are platform-native and culturally relevant
Creator work that drives measurable business outcomes
Strong trusted relationships with internal teams and clients
Consistent delivery of high-quality insight-led work

Location:

Sandton

Brand:

Dentsu Creative

Time Type:

Full time

Contract Type:

Fixed Term Contract (Fixed Term)

This is a fixed-term contract role for JHB or CPTThe Mid-Weight Influencer Strategist is responsible for translating brand and business objectives into effective influencer strategies that drive cultural relevance engagement and measurable impact.They sit at the intersection of strategy creators and...