Senior Media Buyer & Creative Strategist (DTCE-commerce Background)
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Job Location:
Cape Town - South Africa
Monthly Salary:
Not Disclosed
Posted on:
8 hours ago
Vacancies:
1 Vacancy
Job Summary
Position: Senior Media Buyer & Creative Strategist (DTC/E-commerce Background)
Location: Remote (South Africa / LatAm / Philippines )
Work Schedule: 9am-5pm EST
Salary: $3500-$4500 (depending on experience)
Position Overview
CLIENT is looking for a versatile Media Buyer & Creative Strategist (DTC/E-commerce Background) to own both the performance and creative direction of paid advertising campaigns. This hybrid role blends data-driven media buying with creative concept development ensuring campaigns are not only strategically targeted but also compelling and high-converting. The ideal candidate is analytical creative and comfortable managing both campaign execution and creative ideation.
Key Responsibilities
Media Buying
- Plan launch and manage paid advertising campaigns across platforms such as Meta TikTok Google and YouTube.
- Conduct audience research build targeting strategies and forecast budgets and expected outcomes.
- Monitor and optimize campaigns to improve ROAS CPA CTR and other key performance metrics.
- Implement A/B tests for audiences creatives landing pages and bidding strategies.
- Set up and manage tracking (pixels events UTMs) to ensure accurate attribution.
- Generate performance reports and provide actionable insights to the team or stakeholders.
Creative Strategy
- Develop creative angles hooks scripts and messaging frameworks for ads and short-form content.
- Analyze platform trends audience behavior and competitor ads to create data-backed creative concepts.
- Produce creative briefs storyboards and direction for designers editors and content creators.
- Collaborate with the media buying side to align creative outputs with performance learnings.
- Review creative performance and identify winning patterns to influence iteration and future content.
- Maintain brand consistency while pushing creative experimentation and testing.
Qualifications
- Masters Degree in Related Field
- 6 years of proven experience in both media buying and creative strategy ideally in a performance-driven environment.
- Proficiency with major ad platforms (Meta Ads Manager TikTok Ads Manager Google Ads etc.).
- Strong analytical skills with the ability to turn data into clear strategy decisions.
- Ability to craft compelling ad concepts hooks and scripts.
- Solid understanding of direct-response marketing consumer psychology and emerging content trends.
- Experience working with creative teams or creators to bring ideas to life.
- Strong communication organization and project management skills.
- Ability to thrive in a fast-paced experiment-heavy environment.
