General Manager
Job Summary
Work Location
Wine & Beyond SaskatoonAbout the Role
About Wine and Beyond
Wine and Beyond is Western Canadas largest liquor store. We pride ourselves on having a selection of over 6000 wines 2500 spirits and 2200 beers. Our stores are known for their incredible selection unique product offerings and the excellent product knowledge and customer service of our staff.
The Opportunity
Were hiring a hands-on results-driven General Manager to lead our newest store in this high-impact role youll manage a multi-million-dollar operation lead a passionate retail team and ensure an exceptional customer experience.
Youll oversee everything from team development and financial performance to compliance merchandising and daily operations. If youre a big-picture thinker who also thrives in the details this role is for you.
Key Responsibilities
People Leadership:
Hire train coach and inspire a high-performing retail team
Set clear priorities lead team huddles and conduct performance reviews
Build a culture of accountability and professional growth
Retail Operations:
Ensure compliance with all provincial liquor laws
Manage scheduling payroll merchandising and daily operations
Maintain store cleanliness presentation and inventory accuracy
Sales & Customer Service:
Drive a sales-focused culture through education and customer engagement
Resolve customer concerns professionally and promptly
Lead by example in upselling and promoting exclusive labels
Financial Accountability:
Manage budgets interpret P&Ls and control labor/inventory costs
Monitor KPIs and lead action plans for improvement
Partner with Regional and District Managers on financial performance
What You Bring
Minimum 2 years of experience in a management role (liquor or retail strongly preferred)
3 years in a big-box or high-volume retail environment
Serve It Right/TAP certification (or ability to obtain)
Post-secondary education an asset
Strong leadership communication and customer service skills
Ability to lift up to 50 lbs work on your feet and work flexible retail hours (evenings/weekends)
Passion for liquor industry knowledge (wine/beer/spirits certification is a bonus)
WhyYoullLove WorkingWithUs
- Competitive salary with performance-based bonus
- Three weeks of paid annual vacation
- Comprehensive health and dental benefits
- Health Spending Account and wellness support
- Employee product discounts across our brands
- Strong internal promotion pathways and long-term career growth
- Ongoing training leadership development and learning opportunities
- Employee & Family Assistance Program (EFAP) with mental health financial and family support
Our Commitment to Diversity Equity and Inclusion
At Wine & Beyond we are committed to building a diverse equitable and inclusive workplace where everyone feels valued and empowered to contribute. We welcome applicants from all backgrounds.
Ready to Apply
If youre enthusiastic customer-focused and eager to develop your product expertise wed love to hear from you.
About SNDL
SNDL is one of Canadas leading and fastest-growing liquor and cannabis companies. As the countrys largest private-sector retailer our portfolio includes well-known banners such as Wine and Beyond Liquor Depot Ace Liquor Value Buds Spiritleaf and Cost Cannabis.
Were also one of Canadas largest vertically integrated cannabis producers recognized for our innovation low-cost manufacturing and award-winning brands including Top Leaf Contraband Palmetto Bon Jak La Plogue Versus Grasslands Vacay Pearls by Grön No Future and Bhang Chocolate.
Driven by purpose performance and people SNDL is shaping the future of retail and cannabis by bringing people together through exceptional products and experiences.
Required Experience:
Director