SEO Specialist
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Job Location:
Johannesburg - South Africa
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
The MidLevel SEO Specialist will be responsible for developing and executing on-page and off-page SEO strategies aimed at improving organic visibility traffic and conversions. The ideal candidate is comfortable with technical audits keyword strategy content optimisation and performance reporting with proven experience delivering measurable results.
Job Description:
Key responsibilities:
SEO Strategy & Execution
- Conduct keyword research using industry-standard tools (e.g. SEMrush Ahrefs Google Keyword Planner).
- Develop and implement effective on-page SEO strategies including metadata optimisation internal linking and content structuring.
- Execute off-page SEO campaigns: link-building digital PR collaboration and outreach.
Technical SEO
- Perform technical audits (crawlability indexation site architecture structured data page speed).
- Work with developers to resolve technical issues affecting SEO performance.
- Monitor Google Search Console for errors trends and improvements.
Content Optimisation
- Create SEO briefs and collaborate with content writers to optimise landing pages blog content and category pages.
- Ensure content aligns with target keywords user intent and SEO best practices.
- Analyse content gaps and propose new opportunities.
Analytics & Reporting
- Track and report key metrics (rankings traffic impressions CTR conversions).
- Use analytics tools (Google Analytics Data Studio/Looker Search Console) to provide insights and recommendations.
- Measure and report on campaign performance and ROI.
CrossFunctional Collaboration
- Partner with developers designers and social/content teams to drive holistic digital performance.
- Participate in digital marketing strategy discussions providing SEO insights.
- Stay updated on algorithm changes and industry best practices.
Required Skills & Experience
Technical Skills
- 24 years of handson SEO experience.
- Strong knowledge of onpage offpage and technical SEO.
- Proficiency in SEO tools: Google Search Console Google Analytics Screaming Frog Ahrefs Moz SEMrush etc.
- Understanding of HTML CSS and CMS platforms (WordPress Shopify Webflow etc.).
- Familiarity with schema markup and structured data.
- Knowledge of ranking factors and search engine algorithms.
Soft Skills
- Strong analytical and problemsolving mindset.
- Excellent communication and reportwriting skills.
- Ability to manage multiple projects and deadlines.
- Detailoriented with a passion for datadriven decision making.
Qualifications
- Bachelors degree in Marketing Digital Marketing Communications IT or equivalent practical experience.
- SEO certifications (Google Analytics HubSpot SEO SEMrush Academy) are a plus.
- Proven track record of improving rankings and driving organic growth.
Nice-to-Have Skills
- Experience with conversion rate optimisation (CRO).
- Familiarity with JavaScript SEO.
- Understanding of UX best practices.
- Experience with data visualisation tools (Looker Studio Power BI).
- Knowledge of AIdriven SEO tools and automation workflows.
Key Performance Indicators (KPIs)
- Organic traffic growth (MoM / YoY).
- Keyword rankings improvements across priority terms.
- CTR improvements from SERPs.
- Growth in quality backlinks and domain authority.
- Reduction in technical errors (crawl issues Core Web Vitals).
- Contribution to content performance and organic conversions
Location:
SandtonBrand:
IprospectTime Type:
Full timeContract Type:
PermanentRequired Experience:
IC
Key Skills
About Company
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries.
