SB-1405-Social Media Specialist (B2B, AI & Engineering)
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Job Location:
Monthly Salary:
Posted on:
22 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
Role Overview
We are looking for someone who can understand complex ideas around AI engineering and GCCs and translate them into clear engaging and high-quality social content. You will own how Softobiz shows up on social media especially LinkedIn across brand leadership voice and employer branding.
What You Will Own
1. Content Creation (Core)
- Create high-quality short-form B2B content:
- LinkedIn posts
- Micro blogs
- Carousels
- Infographics
- Short-form video scripts (1530 sec)
- Translate complex industry POVs into simple sharp and engaging content
- Convert long-form assets (blogs decks webinars) into social-ready formats
- Maintain consistency in tone clarity and brand voice
2. Market & Topic Research
- Track trends across:
- AI in engineering
- GCC ecosystem
- Enterprise technology shifts
- Identify relevant content angles and narratives
- Benchmark against high-quality brands (e.g. Thoughtworks-style thinking-led content)
- Bring POV-driven ideas not just execution
3. Social Media Ownership (LinkedIn Focus)
- Own Softobizs LinkedIn presence end-to-end:
- Posting cadence
- Performance tracking
- Ensure every post adds value
4. Employer Branding
- Build consistent storytelling around:
- Culture
- People
- Internal initiatives
- Work with HR and internal teams to bring real stories to life
- Create content that attracts the right talent not just attention
5. Content Quality & Execution
- Ensure:
- Strong copywriting fundamentals
- Clean structure and readability
- Zero grammar errors
- Collaborate with design for carousels and creatives
What Were Looking For
- 12 years of experience in social media or content (preferably B2B)
- Strong written and spoken English
- Ability to simplify complex ideas without diluting meaning
- Good sense of structure storytelling and flow
- Basic understanding of LinkedIn content dynamics
- Curiosity about AI engineering and business trends
- High ownership mindset and attention to detail
What Will Set You Apart
- Ability to think in POVs not just formats
- Experience writing for leadership or founder profiles
- Exposure to B2B tech SaaS or consulting environments
- Strong taste in content (you know what not to post)
What This Role Is Not
- Not a scheduling or coordination role
- Not meme-driven or trend-chasing content
- Not generic agency-style posting
- Future talent
About Softobiz:
Innovation begins with like-minded people aiming to transform the world together. At Softobiz we invite you to become a part of an organization that has been helping clients transform their business by fusing insights creativity and technology. With a team of 350 technology enthusiasts we have been trusted by leading enterprises around the globe for over 18 years.
At Softobiz we foster a culture of equality learning collaboration and creative freedom empowering our employees to grow and excel in their careers. Our technical craftsmen are pioneers in the latest technologies like AI machine learning and product development.
Why Should You Join Softobiz
- Work with technical craftsmen who are pioneers in the latest technologies.
- Access training sessions and skill-enhancement courses for personal and professional growth.
- Be rewarded for exceptional performance and celebrate success through engaging parties.
- Experience a culture that embraces diversity and creates an inclusive environment for all employees.
Softobiz is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will be afforded equal employment opportunities without discrimination based on race creed color national origin sex age disability or marital status.
Required Experience:
IC
Key Skills
About Company
Softobiz prepares businesses for transformative success by embracing change and engineering innovative digital products.
