VP Wealth Services

ABOUT TIDE

At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting.

Tide is transforming the small business banking market with over 1.8 million members globally across the UK India Germany and France.

Using advanced technology all solutions are designed with SMEs in mind. With quick onboarding low fees and innovative features we thrive on making data-driven decisions to serve our mission: to help SMEs save both time (and money) so they can get back to doing what they love.

Tide facts:

• Tide is available for UK Indian German and French SMEs
• Over 1.8 million members: 800000 UK andin India and growing rapidly
• Over $300 million raised in funding
• Over 2500 Tideans globally - were diversity champions!
• We have offices in Central London with a member support and technology centre in Sofia Bulgaria technology centres in Serbia Romania Lithuania and Hyderabad and offices in Gurugram and New Delhi and in Berlin Paris and Luxembourg.

ABOUT THE TEAM:

Wealth Services is a fast growing global product area at the heart of Tides long-term member value strategy. Our mission is to help SMEs and sole traders grow and manage their money more effectively through market-leading savings deposits and investment solutions. By building a trusted unified wealth platform integrated directly into Tides business account experience we aim to become the primary hub where small businesses manage liquidity build reserves and grow their financial wellbeing.

The Wealth Services division encompasses savings accounts investment products deposit optimisation cash management tools and key partnerships with banking and investment providers. We are in the early stages of the journey with strong traction and a large underserved SME market ahead. Over the next three years we expect to scale deposits AUM and product coverage significantly expand internationally (initially India Europe and the UK) and build a high-performing multidisciplinary team to deliver long term growth and profitability.

ABOUT THE ROLE:

We are seeking an entrepreneurial visionary VP of Wealth Services to define and scale Tides end to end wealth proposition. You will be the business commercial and product owner for the division holding full P&L accountability and shaping the strategic roadmap that accelerates deposit growth expands AUM and delivers a best-in-class wealth experience for SMEs.

Partnering with the dedicated VP of Engineering for the domain you will lead product management commercial operations and go to market functions for Wealth Services. You will build the team drive innovation ensure regulatory robustness and unlock international opportunities all while delivering a seamless trusted member experience.

As VP of Wealth Services responsibilities will include:

• Strategic Leadership & P&L Ownership:
  • Define the long-term vision strategy and operating model for Wealth Services across savings deposits investments and future adjacent offerings.
  • Own full P&L accountability driving aggressive growth in deposits AUM revenue and profitability.
  • Balance short term commercial impact with long term scalability compliance and member value.
• Team Building & Leadership:
• Build mentor and lead a high performing multidisciplinary team spanning product commercial operations and go to market roles.
• Scale the organisation from early-stage foundations to a world-class 50 person division over time.
• Foster a culture of innovation data driven decision making accountability and customer centricity.
• Product Strategy & Development:
• Lead the full product lifecycle across multiple channels (app web partner integrations) from concept to launch to optimisation.
• Expand Tides wealth product suite including savings accounts deposit products investment wrappers cash management tools and partner-led investment offerings.
• Ensure robust regulatory and compliance frameworks underpin every release in collaboration with legal risk and compliance teams.
• Commercial & Go to Market Ownership:
• Develop and execute comprehensive go to market pricing and monetisation strategies for all wealth products.
• Drive customer acquisition deposits growth engagement retention and cross sell effectiveness.
• Oversee strategic partnerships with banking investment and infrastructure providers.
• Operational Excellence:
• Establish and scale efficient processes for onboarding servicing reconciliations risk management treasury interactions and customer support.
• Ensure world class reliability and customer experience across all wealth journeys.
• International Expansion:
• Lead Wealth Services expansion into new regions tailoring products and partnerships to local regulatory and market needs (initial focus: India Europe UK).
• Build localisation and compliance strategies to support scalable international growth.
• Cross-Functional Collaboration:
• Work closely with Engineering leadership to align commercial and technical roadmaps.
• Collaborate with Marketing Finance Risk Legal Member Support and central Product & Engineering teams to execute the divisions strategy end to end.
• Influence executive stakeholders and represent Wealth Services in senior leadership forums.
• Data Driven Decision Making:
• Use analytics segmentation experiments (A/B MVT) and forecasting to inform priorities and optimise performance.
• Monitor and manage key commercial and product metrics (deposits activation AUM retention product NPS cost-to-serve).
• Market & Customer Insight:
• Maintain deep understanding of SME financial behaviour market competitors regulatory changes and emerging wealth technologies.
• Translate insights into differentiated solutions that deliver long term value to members.

WHAT WE ARE LOOKING FOR:

• Proven leadership track record in high growth organisations ideally within fintech banking or wealth management.
• Deep domain expertise in savings deposits treasury linked products or investment solutions with a strong grasp of regulatory frameworks.
• Ability to translate deep investment experience into simple products for MSME.
• Demonstrable experience scaling a product or business line ideally with full P&L ownership and commercial accountability.
• Strong product leadership skills having overseen end to end delivery across discovery build launch and optimisation.
• Commercially astute with experience defining pricing modelling economics structuring partnerships and driving sustainable revenue growth.
• Exceptional leadership and team building ability with a history of growing and mentoring high performing teams.
• Highly analytical adept at using data to guide prioritisation experimentation and commercial decision making.
• Outstanding stakeholder management and communication skills able to influence at all levels.
• Innovative and customer obsessed with a bias for execution and continuous improvement.
• Resilient and adaptable thriving in a dynamic fast scaling environment.

WHAT YOULL GET IN RETURN:

Our location-specific employee benefits are designed to cater to the unique needs of Tideans:

• Competitive Compensation Competitive salary and share options.
• Time Off Generous annual leave on top of bank holidays.
• Parental Leave Paid maternity paternity and adoption leave to support your family journey.
• Sabbatical Extended unpaid and paid leave options after completing milestone years with Tide.
• Health Insurance Private family insurance with additional OPD coverage and top-up options.
• Life & Accident Cover Comprehensive accidental and life insurance protection.
• Mental Wellbeing Access to therapy sessions courses meditations and workshops.
• Volunteering & Development Days Paid days annually for volunteering or personal growth.
• Learning & Development Annual budget for books courses coaching and more.
• WOO (Work Outside the Office) Work from abroad for up to 90 days annually.
• Home Office Setup Contribution towards setting up your home office.
• Laptop Ownership Keep your old laptop and get a new one when its time for a replacement.
• Snacks & Meals Office perks with snacks coffee tea and lunch (location dependent).

TIDEAN WAYS OF WORKING

At Tide we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams.

While remote work is supported we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building where we encourage regular in-person gatherings to foster a strong sense of community.

#LI-AC1 #LI-Remote #LI-Hybrid

TIDE IS A PLACE FOR EVERYONE

At Tide we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity religion sexual orientation gender identity family or parental status national origin veteran neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members diverse needs and lives.

We are One Team and foster a transparent and inclusive environment where everyones voice is heard.

At Tide we thrive on diversity embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity religion sexual orientation gender identity or disability. Our inclusive culture is key to our success helping us build products that meet our members diverse needs. We are One Team committed to transparency and ensuring everyones voice is heard.

• Tide doesnotcharge any fees at any stage of the recruitment process.
• All official Tide job opportunities are listed exclusively on ourCareers Pageand applications should be submitted through this channel.
• Communication from Tide will only come from an official@tide.coemail address.
• Tide does not work with agencies or recruiters without prior formal engagement and we do not authorize third parties to make job offers on our behalf.

If you are contacted by anyone misrepresenting Tide or requesting payment please treat it as fraudulent and report it to us immediately at
Your safety and trust are important to us and we are committed to ensuring a fair and transparent recruitment process.

Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy.

Your personal data will be processed by Tide for recruitment purposes and in accordance with Tides Recruitment Privacy Notice.