At Elara Caring we have a unique opportunity to play a huge role in the growth of an entire home care industry. Here each employee has the chance to make a real difference by carrying out our mission every day. Join our elite team of healthcare professionals providing the Right Care at the Right Time in the Right Place.
Job Description:
Payer & Media Growth Specialist Private Pay
Home Care Digital Marketing Business Development
Remote Work Full-Time
At Elara Caring we believe the best care happens at homewhere people feel most comfortable. Thats why our compassionate teams serve over 60000 patients every day right where they live. As aPayer & Media Growth Specialist youll play a key role in leading a team of dedicated caregivers making a real impact in the lives of our patients.
If youre ready to lead with purpose and help others thrive wed love to have you on our team.
Why Join the Elara Caring MissionAt Elara Caring we believe in supporting those who care for others. When you join our team you become part of a compassionate purpose-driven organization committed to making a real difference.
What We Offer:
- A collaborative and supportive work environment
- A meaningful opportunity to positively impact lives every day
- Competitive compensation packages
- Tuition reimbursement for full-time employees
- Free continuing education opportunities for all team members
- Clear paths for career growth and advancement
- Comprehensive medical dental and vision insurance
- 401(K) with employer match
- Generous paid time off including holidays and family/pet bereavement
- Pet insurance for your furry family members
As thePayer & Media Growth Specialist youll contribute to our success in the following ways:
- Build and maintain ongoing communication with payer partners and referral sources through creative and consistent outreach
- Develop and distribute digital content such as newsletters payer updates referral partner communications and campaign announcements
- Manage and execute digital media strategies designed to grow private pay referrals across New York
- Recommend and implement social media strategies to increase engagement and brand visibility
- Draft clear professional communications that reflect Elara Carings brand and mission
- Manage campaigns across email marketing platforms social media channels (LinkedIn Facebook) and CRM/lead-tracking systems
- Maintain accurate databases of contacts referral sources and campaign engagement data
- Track performance metrics including click-through rates engagement levels lead generation and conversion rates
- Analyze campaign performance and provide actionable insights and reporting to leadership
- Collaborate with internal stakeholders to align messaging and outreach with growth priorities
- Provide responsive professional communication support to internal and external stakeholders
- Uphold Elara Carings mission values and commitment to high-quality patient care
- Maintain confidentiality and compliance with HIPAA and company policies
- Perform other duties and projects as assigned
What is Required
- Bachelors degree in Communications Business Marketing or a related field (preferred but not required)
- 12 years of experience in marketing support communications outreach or customer-facing roles
- Experience in healthcare home care or digital outreach environments is a plus
- Experience working with email marketing platforms social media tools and CRM systems
- Strong written and verbal communication skills with the ability to create professional digital content
- Working knowledge of digital marketing tools and analytics platforms
- Strong organizational skills and attention to detail
- Ability to manage multiple priorities in a fast-paced environment
- Strong collaboration skills with the ability to work independently while supporting team goals
- Professional judgment and customer-service mindset
- Knowledge of the healthcare or home care industry preferred
You will report to the Director of Business Operations Sales Director of Sales Manager.
This is not a comprehensive list of all jobresponsibilities; a fulljob descriptionwill be provided.
We are committed to equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender gender identity or expression or veteran status. We are proud to be an equal opportunity workplace.
#ElaraGA
Equal Employment Opportunity: We are proud to be an equal opportunity workplace and comply with state and federal affirmative action requirements. Individuals are recruited hired assigned and promoted without regard to race national origin religion age color sex sexual orientation gender identity disability protected veteran status or any other protected characteristic. If you require assistance due to a disability in the application or recruitment process please submit a request via email at
Pay & Benefit Information: Compensation for this role will be determined based on a variety of factors including qualifications skills competencies and relevant experience. Elara offers a broad range of benefits. Learn more at Elara Caring participates in E-Verify after a job offer is accepted and Form I-9 completed.