Associate Director, Social Media

Were looking for a strategic business-minded Associate Director of Social Media to lead Fiverrs global social presence. This role goes beyond content and campaignsyou will own how social media drives brand perception business impact and market relevance.

You are a platform expert a strategic thinker and a strong operator. You understand how each social channel works (algorithmically culturally and from a paid/organic perspective) and you know how to translate that into measurable business outcomesespecially in a B2B environment.

You bring leadership maturity: managing teams effectively influencing senior stakeholders and proactively identifying risks and opportunities in real time. You dont just report on performanceyou define what matters surface insights and drive action across the organization.

This is a full-time hybrid position and requires candidates to work from Fiverrs office 3 times a week.

The salary range for this position is $125000 - $135000.

Strategic Leadership & Ownership

• Own and evolve Fiverrs global social media strategy aligned with business brand and B2B growth objectives
• Define clear KPIs tied to brand health engagement quality and business impactnot just vanity metrics
• Ensure platform-specific strategies that reflect deep understanding of how each channel operates (LinkedIn Instagram TikTok X YouTube emerging platforms)

Brand Reputation & Social Intelligence

• Continuously monitor and assess Fiverrs brand perception across social platforms and communities
• Identify trends risks and opportunities in real time; proactively surface insights to senior leadership
• Build structured reporting that highlights what matters: sentiment shifts narrative trends competitive positioning and key conversation drivers
• Partner cross-functionally (PR Comms Customer Experience Product etc.) to escalate and address reputation-related insights

Content & Campaign Strategy

• Lead the development of high-impact insight-driven content strategies across channels
• Ensure all campaigns are rooted in clear strategic thinkingnot just trends or creative instincts
• Balance always-on content with high-impact business-driven campaigns
• Translate cultural and platform trends into relevant brand-appropriate opportunities

Team Leadership & Cross-Functional Influence

• Lead mentor and develop a high-performing social media team with clear accountability and growth paths
• Drive strong collaboration across Marketing Brand Media PR and Regional teams
• Manage up effectivelycommunicating strategy results and risks with clarity and confidence to senior leadership
• Set a high bar for execution ownership and strategic thinking within the team

Paid Media & Channel Expertise

• Partner closely with Media teams to align organic and paid social strategies
• Understand paid media fundamentals (targeting optimization creative testing) and how they integrate with organic efforts
• Ensure social plays a clear role within the broader marketing funnel

AI & Operational Excellence

• Leverage AI tools and workflows to scale content creation social listening reporting and community management
• Identify and implement automation opportunities to improve efficiency and insight generation
• Stay current on emerging AI capabilities within social platforms and marketing tools applying them in practical business-driven ways

Reporting & Insights

• Establish consistent proactive reporting frameworks (weekly/monthly/quarterly)
• Move beyond reporting metrics to delivering insights and actionable recommendations
• Ensure strong planning prioritization and execution across multiple initiatives

At Fiverr we prioritize diversity. We celebrate difference and embed it into every aspect of our workplace and product as well as our community. Fiverr is proud and committed to providing equal opportunity employment to all individuals regardless of race color religion sex sexual orientation citizenship national origin disability Veteran status or any other characteristic protected by addition Fiverr will provide accommodation to individuals with disabilities or a special need.

Requirements:

• 8 years of experience in social media strategy with leadership responsibility at a global brand or agency
• Proven experience building and executing strategic insight-driven social programs (not just content execution)
• Deep expertise across major social platforms including strong understanding of how algorithms formats and audience behaviors differ
• Strong B2B marketing experience and understanding of how social supports business decision-makers
• Demonstrated ability to manage and develop teams with a hands-on and accountable leadership style
• Experience working with and influencing senior leadership
• Strong analytical and strategic thinking skills with the ability to translate data into decisions
• Experience with brand reputation monitoring social listening tools and narrative analysis
• Solid understanding of paid media fundamentals and integration with organic social
• AI-savvy with hands-on experience using AI tools or building workflows/automations to improve social media performance and operations
• Excellent communication and stakeholder management skills