Head of Growth
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Job Location:
Dallas, IA - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
About nuuds
nuuds is a direct-to-consumer elevated basics brand founded in 2022 by Daryl-Ann Denner. What started as a search for the perfect T-shirt has grown into a full collection of timeless essentials designed for real bodiesavailable in sizes XS to XXXL. The brands first six styles sold out in seven minutes and today nuuds offers 65 product styles operates offices in Dallas and employs a team of 35.
nuuds has been built on the strength of Daryl-Anns loyal community of over 2 million followers across Instagram and other platforms. As we enter our next chapter of growth we are looking for a Head of Growth to build a scalable diversified acquisition engine that reduces reliance on founder-led activations and establishes a world-class paid media and performance marketing function.
The Opportunity
This is a rare chance to build the growth function from the ground up at a nine-figure DTC brand withextraordinary product-market fit and a passionate built-in audience. The mandate for this role isclear: architect and execute a transition to a diversified media-driven acquisition model that unlocksnew customer growth independent of founder activations.
You will be the sole owner of all paid media spend responsible for forecasting budgeting andoptimizing every dollar invested in customer acquisition. You will report directly to Daryl-Ann andwork cross-functionally with the creative product and operations teams.
Responsibilities
Paid Media Strategy & Execution
- Own the end-to-end paid media strategy across Meta (Facebook/Instagram) Google (Search Shopping YouTube) TikTok and emerging channels.
- Build manage and scale campaigns from the ground upthis is a hands-on-keyboard role not a strategy-only position.
- Develop full-funnel acquisition strategies that move customers from awareness through firstpurchase optimizing for new customer CAC and LTV.
- Manage creative briefing and ad creative pipeline in collaboration with the internal creativeteam ensuring rapid testing and iteration.
Budget Ownership & Financial Forecasting
- Serve as the sole owner of media spendresponsible for allocating forecasting andreporting on the full acquisition budget.
- Build and maintain financial models that forecast revenue from paid channels new customercontribution margin and payback periods.
- Present regular budget performance reviews to leadership with clear recommendations onscaling pulling back or rebalancing spend.
- Partner with Finance to ensure media investment aligns with overall company P&L targets.
New Customer Acquisition
- Drive net-new customer revenue as the primary KPI for this rolegrowing the customerbase beyond Daryl-Anns existing audience.
- Build and manage an affiliate marketing program identifying and onboarding high-qualitypartners creators and publishers.
- Identify and test new acquisition channels (podcasts connected TV direct mail influencerseeding) and bring a test-and-learn mentality.
- Develop audience targeting strategies that find new customers who look like but are not already part of the existing nuuds community.
Measurement & Analytics
- Implement incrementality measurement frameworks to understand the true lift of paid mediaspend versus organic and founder-driven demand.
- Establish and maintain a rigorous testing framework (geo-lift tests holdout groups mediamix modeling) to guide budget allocation.
- Own Shopify analytics and reporting for acquisition-related metrics building dashboards thatprovide real-time visibility into performance.
- Define and track KPIs including new customer CAC blended ROAS contribution margin payback period and incrementality ratios.
Cross-Functional Collaboration
- Work closely with Daryl-Ann and the creative team to translate organic content and brandvoice into high-performing paid creative.
- Coordinate with product and merchandising to align campaign launches with inventory anddrop schedules.
- Collaborate with the CRM/retention team (or build the case for one) to ensure smoothhandoffs from acquisition to lifecycle.
Who You Are
- 7 years of experience in performance marketing and paid media with at least 3 yearsmanaging significant budgets ($5M annually) at a DTC or ecommerce brand.
- Deep hands-on expertise running campaigns on Meta Ads Google Ads (Search ShoppingPerformance Max) and TikTok Ads.
- Strong financial acumenyou think in terms of contribution margin payback periods andP&L impact not just ROAS.
- Experience building affiliate marketing programs from scratch or scaling existing programssignificantly.
- Proficiency with Shopify and the DTC analytics ecosystem (GA4 Triple Whale Northbeamor similar attribution platforms).
- Hands-on experience with incrementality measurement (geo-lift tests media mix modelingconversion lift studies).
- Excellent communicator who can translate complex media data into clear actionablerecommendations for a non-technical founder.
- Entrepreneurial mindsetyou are comfortable building from zero moving fast and operatingin a lean founder-led environment.
- Bonus: Experience at an influencer-founded or creator-led brand where you helped diversifyrevenue beyond organic/founder activations.
Tool & Platforms
You should be proficient in or eager to master the following: Shopify (analytics reporting and storefront data) Meta Ads Manager Google Ads (including Performance Max) TikTok Ads Manager affiliate networks and platforms (e.g. ShareASale Impact Awin) incrementality and attribution tools (Triple Whale Northbeam Measured or equivalent) Google Analytics (GA4) and financial modeling tools (Excel/Google Sheets at an advanced level).
Compensation & Benefits
At nuuds we take care of our addition to a competitive salary youll enjoy a comprehensive benefits package including medical dental and vision insurance paid time off holidays employee discounts and plenty of opportunities for professional growth. Plus youll be part of a fun and collaborative team culture where your contributions are valued.
Apply now and join us at nuuds! We cant wait to meet you and welcome you to our team.
*All applications will be reviewed by the hiring team. Should your background meet the current needs and your experience meets the minimum qualifications for the position a member of our hiring team will contact you to schedule an interview.
Required Experience:
Director
