Senior Manager, Growth Marketing & Demand Generation

Hypori Inc. is a high-growth cybersecurity SaaScompany transforminghow organizations think about secure mobility. Our virtual workspace platform enables users to access enterprise apps and datafrom any mobile devicewith zero data on the endpoint and total personal privacy. Backed by $55M in funding from investors including UBS AE Industrial Partners Hale Capital Partners and GreatPoint Ventures Hypori is expanding into new commercial and regulated markets. Learn more at .

Overview

This is a hands-on role for someonewho wants to own a growth marketing program not manage one from a distance. The Senior Manager of Growth Marketing & Demand Generation will build and runHyporispaid media engine own Answer Engine Optimization (AEO) as an internal practice and deliver measurablepipelinefor the Commercial segment. You will set up the campaigns. You will pull the reports. You will brief the content. You willoptimizethe stack. This is not a strategy-and-delegate role it is anindividualcontributorrole for someone who is energized by building something from the ground up and earning headcount through results. The right candidate is scrappy analytical and deeply curious about how AI algorithms surface and rank content. You read data before forming opinions move fast and thrive without a playbook.

Responsibilities

Paid Media & Growth Execution

• Build and runHyporispaid media programs across Google (Search Display YouTube) and LinkedIn hands-on in the platforms not through an agency black box

• Set up launch andoptimizecampaigns targeting commercial cybersecurity buyers (CISO Head of Security Engineering Head of Endpoint/Mobile/Zero Trust) acrossDefense IndustrialBaseFinancial ServicesHealthcare and commercial enterprise

• Run structured A/B tests across audiences creative copy and landing pages; document what works cut whatdoesnt and report results clearly without being prompted

• Manage the paid media budget directly make spend decisions based on what the data says and own the outcome

• Work directly with Sales andRevOpsto align paid audiences with target account lists and Commercial AE coverage

Answer Engine Optimization (AEO) Ownership

• Own AEO forHypori this is yours to define build and run; no existing playbook which is the point

• Monitor howAI engines (ChatGPTClaudePerplexity Google AI Overviews Copilot) surfaceHyporiand competitors; analyze the patterns and turn them into actionable recommendations

• Brief Content and Product Marketing on what to write and how to structure it for AI citation and retrieval; review outputs against AEO criteria before they go live

• Write the internal AEO playbook structured data topic authority E-E-A-T signals sourcing and socialize it across the marketing team so AEO thinking becomes embedded in how we create content

• Track AEO performance as measurement tooling evolves; bring new tools and methods to leadership as the space matures

Analytics Ops & Systems

• Own the demand gen analytics layer build dashboards run attribution analysis and report on funnel and channel performancein a way that is clearand actionable not just data-dumped

• Evaluate and manage themartech/adtechtools you need to do the job (MAP ad platforms analytics intent tools); make the case for new tools when justified and cut the ones thatarentearning their cost

• Build closed-loop reporting between marketing campaigns and Salesforce pipeline; work hands-on withRevOpsto make sure attribution isaccurate

• Run a consistent reporting cadence: weekly channel snapshots monthly pipeline contribution quarterly trends without being reminded

• Identifywhatisntworking before leadership asks; bring the diagnosis and a recommended fix at the same time

Cross-Functional Partnership

• Work directly with the Senior Director of Marketing and Product Marketing to make sure campaigns are backed by the right content for the commercial cyber buyer; flag gaps and brief what you need

• Coordinate with theABM functionso paid programs and account-level plays reinforce each other rather than running in parallel silos

• Drive a unified organic paid AEO approach youdontneed to own all three but you need to make suretheyreconnected

• Manage external agency or contractor support when needed; you own the strategy and results regardless of who executes

Qualifications

• Bachelors degree in Marketing Business Analytics or a related field; relevant certifications a plus

• 46 years of B2B demand generation or growth marketing experience with 2 years directly running paid media programs in the platforms not overseeing an agency

• Cybersecurity industry experiencerequiredyouvemarketed to security buyers before and understand how they think what they read and what moves them

• Hands-on fluency in Google Ads (Search Display YouTube) and LinkedIn Campaign Manager; you build andoptimizethe campaigns yourself

• Analytical by default you pull your own data build your own dashboards and form your own conclusions; youdontwait for a BI team to tell youwhatshappening

• Hands-on experience with a marketing automation platform (HubSpot Marketo or equivalent) and CRM attribution (Salesforce preferred)

• Actively uses AI tools in your day-to-day workflow; understands how LLMs and answer engines retrieve rank and cite content; has started thinking about or experimenting with AEO even if youhaventowned a formal program yet

• Familiarity with structured data E-E-A-T principles topic authority and schema markup is a strong plus

• Experience with intent data platforms (6sense Bombora G2) to sharpen audience targeting and campaign timing

• You genuinely prefer doing the work over managing others who do it this role will have headcount tied to performance not guaranteed from day one

• Communicates clearly: can take messy performance data and algorithm-level nuance and turn it into a tight two-minute update for leadership

• Collaborative and low-ego works well across SalesRevOps ABM and Content without needing to own every decision

Pay range:

• $140000 $155000 base salary annual bonus eligible (company performance-based)

About Us

Hypori Inc. provides a generous benefits package for full-time employees that includes medical dental and vision insurance parental leave and life and disability packages. We also invest in our employees futures by providing a 401(k) plan with employer-matching contributions that vest starting from your first day of employment.In addition to the base compensation Hypori also offers a performance bonus which is primarily contingent upon company-wide performance.We are dedicated to investing in the tools and skills required to be strong collaborative colleagues and people managers to help build and retain a strong workforce.

Hypori is an Equal Employment and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin age genetic information disability veteran status or any other characteristic protected by law.

At Hypori we are committed to creating and promoting an inclusive workplace that embraces differences and perspectives making us a stronger more successful doing so we are committed to providing reasonable accommodation to applicants with disabilities where appropriate. Applicants requiring reasonable accommodation for any part of the application or hiring process should contact for assistance.

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