DescriptionPosition Summary:
The Vice President Athletics Partnership Activation is responsible for the strategic leadership execution and oversight of all corporate partnership activation efforts within University of South Florida Athletics. This position serves as the primary relationship manager for corporate partners and their agencies ensuring successful implementation fulfillment and optimization of partnership agreements. The role provides leadership to activation staff drives revenue retention and growth through renewals and upsell opportunities and ensures alignment between partner objectives and departmental priorities.
ResponsibilitiesEssential Functions:
- Serves as the primary liaison for assigned corporate partners managing relationships and ensuring successful execution of integrated partnership agreements.
- Leads the development and execution of partnership activation strategies including ongoing client engagement performance tracking and identification of new opportunities.
- Oversee the implementation and fulfillment of all partnership assets including intellectual property rights game day activations digital/social media print hospitality and special events.
- Direct and supervise full-time and part-time partnership activation staff including hiring training performance management and professional development.
- Manages the partnership renewal and upsell process including development of proposals presentations and end-of-year recap materials.
- Collaborates with internal stakeholders across Athletics and the University to align partnership deliverables with institutional priorities and partner marketing objectives.
- Develops and communicates timelines creative requirements artwork specifications and implementation deadlines to ensure timely execution of partnership elements.
- Prepares reviews and processes documentation related to partnership implementation activation tracking and annual reporting.
- Oversees coordination of ticketing hospitality and event logistics for corporate partners at Athletics events.
- Ensures compliance with University policies NCAA regulations and contractual obligations related to corporate partnerships.
- Performs other duties as assigned to support the success of the Corporate Partnerships unit and broader Athletics department.
Knowledge Skills and Abilities:
- Advanced knowledge of partnership activation strategies marketing principles and client service best practices.
- Ability to develop creative solutions that align partner objectives with organizational goals.
- Strong interpersonal skills with the ability to build and maintain relationships at all levels internally and externally.
- Ability to manage multiple priorities in a fast-paced deadline-driven environment.
- Ability to work independently and collaboratively within a team environment.
- High level of attention to detail organization and problem-solving ability.
QualificationsMinimum Qualifications:
- Bachelors degree from an accredited institution.
- Minimum of five (5) years of progressively responsible experience in partnership marketing activation or related field.
- Demonstrated experience leading and managing staff including performance oversight and team development.
- Proven ability to manage complex client relationships and deliver high-level service and activation execution.
- Strong organizational project management and communication skills.
Preferred Qualifications:
- Experience in collegiate athletics professional sports or a related industry.
- Demonstrated success in partnership renewals revenue growth and client retention strategies.
- Experience developing and executing integrated marketing and activation campaigns.
- Familiarity with digital social and experiential marketing platforms.
Required Experience:
Exec
DescriptionPosition Summary:The Vice President Athletics Partnership Activation is responsible for the strategic leadership execution and oversight of all corporate partnership activation efforts within University of South Florida Athletics. This position serves as the primary relationship manager f...
DescriptionPosition Summary:
The Vice President Athletics Partnership Activation is responsible for the strategic leadership execution and oversight of all corporate partnership activation efforts within University of South Florida Athletics. This position serves as the primary relationship manager for corporate partners and their agencies ensuring successful implementation fulfillment and optimization of partnership agreements. The role provides leadership to activation staff drives revenue retention and growth through renewals and upsell opportunities and ensures alignment between partner objectives and departmental priorities.
ResponsibilitiesEssential Functions:
- Serves as the primary liaison for assigned corporate partners managing relationships and ensuring successful execution of integrated partnership agreements.
- Leads the development and execution of partnership activation strategies including ongoing client engagement performance tracking and identification of new opportunities.
- Oversee the implementation and fulfillment of all partnership assets including intellectual property rights game day activations digital/social media print hospitality and special events.
- Direct and supervise full-time and part-time partnership activation staff including hiring training performance management and professional development.
- Manages the partnership renewal and upsell process including development of proposals presentations and end-of-year recap materials.
- Collaborates with internal stakeholders across Athletics and the University to align partnership deliverables with institutional priorities and partner marketing objectives.
- Develops and communicates timelines creative requirements artwork specifications and implementation deadlines to ensure timely execution of partnership elements.
- Prepares reviews and processes documentation related to partnership implementation activation tracking and annual reporting.
- Oversees coordination of ticketing hospitality and event logistics for corporate partners at Athletics events.
- Ensures compliance with University policies NCAA regulations and contractual obligations related to corporate partnerships.
- Performs other duties as assigned to support the success of the Corporate Partnerships unit and broader Athletics department.
Knowledge Skills and Abilities:
- Advanced knowledge of partnership activation strategies marketing principles and client service best practices.
- Ability to develop creative solutions that align partner objectives with organizational goals.
- Strong interpersonal skills with the ability to build and maintain relationships at all levels internally and externally.
- Ability to manage multiple priorities in a fast-paced deadline-driven environment.
- Ability to work independently and collaboratively within a team environment.
- High level of attention to detail organization and problem-solving ability.
QualificationsMinimum Qualifications:
- Bachelors degree from an accredited institution.
- Minimum of five (5) years of progressively responsible experience in partnership marketing activation or related field.
- Demonstrated experience leading and managing staff including performance oversight and team development.
- Proven ability to manage complex client relationships and deliver high-level service and activation execution.
- Strong organizational project management and communication skills.
Preferred Qualifications:
- Experience in collegiate athletics professional sports or a related industry.
- Demonstrated success in partnership renewals revenue growth and client retention strategies.
- Experience developing and executing integrated marketing and activation campaigns.
- Familiarity with digital social and experiential marketing platforms.
Required Experience:
Exec
View more
View less