Marketing Executive GMS EMEA Merchant Field Visits
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Job Summary
At American Express our culture is built on a 175-year history of innovation shared values and Leadership Behaviors and an unwavering commitment to back our customers communities and delivering differentiated products to providing world-class customer service we operate with a strong risk mindset ensuring we continue to uphold our brand promise of trust security and service.
As part of Team Amex youll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills develop as a leader and grow your career. Here your voice and ideas matter your work makes an impact and together you will help us define the future of American Express.
Global Merchant Services (GMS) aims to grow American Express card acceptance across small & large businesses by acquiring new Merchants and deepening relationships with existing Merchants. GMS Marketing aims to drive value to Amex-accepting merchants by connecting them with our global Cardmember base through innovative marketing solutions.
The EMEA Field Visits team operates a field Marketing program across 12 markets in Europe. We facilitate face-to-face interactions with newly acquired Small Merchants (SMBs) to drive value-add engagements across our European Small Merchant base. Our aim is to drive additional Amex spend in these Merchants by connecting them with our Cardmembers through the placement of marketing material.
The program is delivered by a 3rd party vendor and plays a key role in the overall Amex Small Merchant onboarding journey. Program strategy is defined by the EMEA Field Visits team and we also partner with colleagues across GMS (Marketing Acquisition Partnerships etc) to ensure alignment to overall GMS strategy. This includes high-visibility campaigns and transformational initiatives such as Shop Small and UK & European PayFac expansion. The Visits Program is used as a key Merchant communication channel.
How will you make an impact in this role
This Marketing Executive will play a key role in the success of the EMEA program by leading the day-to-day relationship with the external vendor and partnering with internal stakeholders. This role offers direct hands-on Partnership management experience in a fast-moving environment. There are opportunities to build relationships with key internal and external stakeholders oversee program compliance and provide data-driven insights to drive program enhancements.
Key responsibilities include:
- Managing day-to-day relationship with external Visits vendor including campaign delivery driving innovation & efficiencies in program performance
- Development of innovative field marketing assets and agent training models partnering with external vendors/agencies and internal Marketing teams to optimise Merchant engagement
- End-to-end ownership of compliance & auditing processes including defining & implementing new internal processes auditing results and ongoing process enhancements with external vendor(s)
- Take the lead and contribute to regular internal updates with GM-level stakeholders across Europe and regional Visit Program Team counterparts
- Own relationship with Global Merchant Analytics and lead end-to-end data management for Visits program from merchant targeting to monthly stakeholder reporting
Minimum Qualifications
- Strong relationship management with proven ability to leverage relationships effectively across a matrix organisation
- External vendor/partner management experience a plus
- Strong compliance mindset with an ability to identify gaps in processes and implement solutions
- Highly organised with the ability to proactively manage multiple ongoing projects/initiatives
- Comfortable with dealing with changing business priorities
- Strong analytical skills with an ability to synthesise a large amount of data into clear business objectives
- Proficient with Microsoft Office particularly Excel & PowerPoint
Previous experience of GMS business and solid understanding of key business drivers preferred
Employment eligibility to work with American Express in the UK is required as the company will not pursue visa sponsorship for these positions.
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones physical financial and mental health as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- Support for financial-well-being and retirement
- Comprehensive medical dental vision life insurance and disability benefits (depending on location)
- Flexible working model with hybrid onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check subject to applicable laws and regulations.
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About Company
American Express offers world-class Charge and Credit Cards, Gift Cards, Rewards, Travel, Personal Savings, Business Services, Insurance and more.
