Assistant Director of Marketing & Communications
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Job Location:
Monthly Salary:
Posted on:
5 hours ago
Vacancies:
1 Vacancy
Job Summary
We are seeking a dynamic and strategic Assistant Director of Marketing & Communications to lead integrated marketing digital and public relations efforts to drive brand visibility revenue growth and guest engagement.
This role plays a critical part in shaping the hotels market positioning strengthening brand presence and delivering impactful campaigns across Rooms F&B and Events.
What You Will Do
Drive Strategy & Revenue
- Lead and execute integrated B2C and B2B marketing strategies aligned with commercial objectives
- Drive brand awareness direct bookings occupancy and revenue growth
- Partner with Sales Revenue and F&B teams to support business priorities
Own Digital & Performance Marketing
- Oversee digital ecosystem (website social third-party platforms) to maximise traffic and conversion
- Lead SEM and SEO strategies with clear ROI tracking
- Analyse performance data and optimise campaigns for effectiveness
Lead PR & Brand Positioning
- Develop and execute PR strategies to position the hotel as a market leader
- Build strong media and influencer relationships across key markets
- Manage press releases media features and familiarisation trips
- Act as hotel spokesperson when required
Create Impactful Campaigns & Content
- Oversee development of compelling on-brand content across all channels
- Lead production of marketing collaterals campaigns and storytelling initiatives
- Ensure brand consistency across all touchpoints
Build Partnerships & Visibility
- Identify and execute strategic partnerships collaborations and media trades
- Drive promotions and campaigns to enhance customer acquisition and loyalty
- Lead award submissions to strengthen brand recognition
Lead Team & Manage Performance
- Lead mentor and develop the Marketing & Communications team
- Manage external agencies (PR digital creative) for quality and performance
- Own and optimise marketing budget with strong ROI accountability
Qualifications :
- Bachelors Degree in Marketing Communications or related field
- 57 years experience in Marketing Communications / PR with leadership exposure
- Proven ability to drive revenue brand growth and campaign performance
- Strong digital marketing knowledge (SEO SEM social analytics)
- Excellent communication stakeholder management and leadership skills
- Creative data-driven and commercially minded
Additional Information :
- 5-day Work Week.
- Duty Meals are provided.
- Heartist F&B Discount and/or Preferential Room Rates at worldwide Accor Hotels.
- Flexible Benefit Dental/Optical/Vacation Expenses.
- Comprehensive Medical & Insurance Coverage.
- Local/Overseas Career Development & Growth Opportunities.
Remote Work :
No
Employment Type :
Full-time
Key Skills
About Company
As a pioneer in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,600 hotels, 10,000 restaurants, and lifestyle destinations in 110 countries. While each brand has its own personality, where you will be able to truly find yourself, they all share a com ... View more
