Verafin Product Marketing Lead, Fraud
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Job Location:
Saint John - Canada
Monthly Salary:
Not Disclosed
Posted on:
9 hours ago
Vacancies:
1 Vacancy
Job Summary
Product Marketing Lead Fraud Portfolio
As a Product Marketing Lead reporting to the Senior Director of Product Marketing youll drive product marketing strategy for Nasdaq Verafins Payments Fraud portfolio. Youll connect product innovation with sales and marketing execution launch new products and fuel growth for our industry-leading financial crime management platform.
Youll thrive in this role if youre strategic creative and energized by building go-to-market strategies that translate complex solutions into compelling messages that resonate with financial institutions.
What Youll Do
- Own product positioning and messaging that differentiates our Fraud portfolio in a competitive market.
- Develop buyer personas and value propositions that enable sales and marketing teams to engage effectively.
- Partner with product managers marketing sales and communications teams to create go-to-market strategies that drive pipeline and customer acquisition.
- Build and manage strategic partnerships with key industry and technology organizations.
- Lead cross-functional projects from planning through execution tracking results and optimizing for impact.
What Youll Bring
- Bachelors degree in marketing business or related field or equivalent practical experience.
- 510 years of B2B marketing experience in banking or financial services with a track record of launching successful products.
- Deep understanding of the banking industry including financial institutions buyer needs and competitive dynamics.
- Excellent writing and storytelling skills to create compelling content across formats (fact sheets case studies presentations).
- Proven ability to work collaboratively across functions and influence stakeholders in a fast-paced environment.
Nice to Have
- Experience marketing anti-financial crime fraud detection or risk management solutions.
- Familiarity with SaaS fintech or cloud-based technology platforms.
- Track record of managing partnerships with industry organizations or technology vendors.
This position will be located in St. Johns or Toronto and offers the opportunity for a hybrid work environment at least 3 days a week in-office subject to change providing flexibility and accessibility for qualified candidates.
Come as You Are
Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age color disability national origin ancestry race religion gender sexual orientation gender identity and/or expression veteran status genetic information or any other status protected by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment. Please contact us to request an accommodation.
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