Senior Manager, Marketing

Brand and Marketing Strategy

• Own and evolve The Wells brand strategy positioning and narrative at the asset level.
• Lead the development and execution of the annual marketing plan and calendar aligned with leasing strategy and asset priorities.
• Ensure consistent brand expression across physical space digital channels tenant communications and programming.
• Oversee campaign strategy content planning and storytelling across all channels.
• Maintain governance of brand standards digital assets and content quality.
• Use analytics and insights to inform strategy optimize performance and guide investment decisions.
• Align property marketing with partnership priorities (Allied and RioCan) and overall brand positioning.

• Own programming and events that drive traffic engagement and placemaking.
• Oversee activations pop-ups kiosks and short-term leasing initiatives.
• Oversee the gift card and tourism programs.
• Approve concepts programming strategies and high-level floor plans to ensure alignment with brand and asset objectives.
• Oversee seasonal programs décor ambiance music and experiential elements.
• Ensure all initiatives deliver a cohesive high-quality guest experience while supporting tenant exposure and sales.

Revenue and Commercial Performance

• Own the marketing budget including forecasting variance analysis and performance reporting.
• Ensure marketing investments are data-driven and aligned with traffic growth tenant visibility and asset performance objectives.
• Own the asset-level ancillary revenue strategy from a brand and marketing perspective.
• Lead the positioning of sponsorships partnerships and revenue-generating initiatives.
• Oversee revenue platforms including sponsorships media and branded experiences.
• Partner with specialty leasing and activations teams to align revenue opportunities with brand standards and guest experience.
• Build and maintain relationships with retailers at the local and national level to support traffic growth and sales productivity.

Tenant and Stakeholder Engagement

• Own the marketing relationship with tenants providing strategic guidance and alignment with asset-wide initiatives.
• Lead tenant marketing meetings reviews and ongoing engagement forums.
• Oversee marketing support for temporary tenants and pop-ups to ensure consistent brand representation.
• Act as a senior partner to internal teams tenants agencies and external collaborators.
• Collaborate closely with leasing operations and ownership to align priorities and execution.

Team Leadership

• Lead and develop the Marketing team across brand digital and activations.
• Set clear objectives and priorities aligned with the annual marketing and asset plan.
• Coach and develop team members building capability accountability and commercial awareness.
• Oversee resource planning and workload management across multiple initiatives.

TotalRewards*andtheEmployee Experience

At Allied total rewards are designed with the same perspective that shapes ouroperations. They are intended to support sustained contributioncreativityand a genuine sense of ownership in the work we do.

In practice this includes:

• Shared financial success and an ownership mindset
  Eligible employees participate in performance-based bonus programs and a retirement savings program with the option to invest in traditional funds or Allied units. This approach aligns individual effort with Allieds long-term performance and reinforces a sense of ownership at every level of the organization.

• Intentional presence and time off
  In addition to vacation employees receive six personal days and half-daysbefore statutory holidays. Allied supports flexibility whilemaintaininga strongin-personculture. This reflectshow we collaborate most effectively and how weoperateas a business.

• Healthwellbeingand support
  Comprehensive company-paidhealth benefits include vision and dental coverage along with a healthcare spending account. An employeeassistanceprogram is available to provide confidential support when it is needed.

• Growth through leadership and exposure
  Allied believes in leadership at every level. Employees are encouraged to contribute beyond the boundaries of their role collaborate acrossdisciplinesand develop a broad understanding of the business. For those drawn to real estate this includes uncommon exposure to how buildings organizations and cities evolve through hands-on experience and shared responsibility.

• Professional development grounded in practice
  Learning at Allied is both formal and experiential. Ongoing professional development and a mentorship program support growth through structured learning and day-to-day engagement with experienced colleagues across the organization.

• Purpose and connection beyond work
  Each year employees are provided with a paid volunteer day to contribute time and effort to a cause that is personally meaningful to themreflecting our belief that contribution extends beyond the workplace.

If you are motivated by the role real estate plays in shaping cities and cultureand want your work to contribute to that effortwe encourage you to apply.

Moreinsight into life at Allied including ourESG and EDIinitiatives canbe found inourannual ESG report.

*Temporary or contract roles may not qualify for all the benefits listed and some roles may follow a modified total rewards will confirmwhat benefits you qualify for during the recruitment process.