PRODUCT OWNER, MARKETING DATA Temporary 18 months
Job Summary
We are banking at another level.
Choosing BDC as your employer means working in a healthy inclusive and skilled workplace that puts forward the best conditions to bring together unique teams where employees are empowered to act. It also means being at the centre of ambitious economic and financial projects to see further and to do things differently to fuel the success of Canadian entrepreneurs.
Choosing BDC as your employer also means:
Flexible and competitive benefits including an Employee Savings and Investment Plan where BDC matches part of your voluntary contributions a Defined Benefit Pension Plan a $750 wellness and health care spending account to name a few
In addition to paid vacation each year five personal days sick days as necessary and our offices are closed from December 25 to January 1
A hybrid work model that truly balances work and personal life
Opportunities for learning training and development and much more...
Explore the BDC Way in our Culture Book
*Please note that this role is temporary for 18 months.
POSITION OVERVIEW
We are looking for an experienced Product Owner to be responsible for documenting user stories and acceptance criteria throughout the various phases of BDCs large-scale project to replace its marketing automation tools. The candidate must demonstrate strong attention to detail to support testing activities and identify issues while also being able to connect requirements and delivery decisions to business objectives value and impact.
Product Owner Operational Marketing Data
We are seeking a Product Owner to join our project data squad with a strong focus on building and strengthening operational marketing data foundations in support of a future Customer Data Platform (CDP) and Marketing Automation tool. This role plays a key part in ensuring current marketing data is structured and reliable building a strong foundation to drive migration toward our future target-state platforms.
In this role you will own the backlog related to marketing and customer operational data ensuring it is well structured consistent governed and ready to be activated across marketing platforms. You will be part of one of three teams on a large-scale initiative working closely with other Product Owners as well as Business Analysts the Product Manager Architects and Developers.
This role is well suited to someone who is comfortable working close to systems and data flows understands how operational data moves through a marketing ecosystem and enjoys solving structural and quality issues that enable teams downstream.
CHALLENGES TO BE MET
Operational data foundations
Support the definition and evolution of core marketing and customer data structures needed for the project including entities attributes and relationships.
Identify gaps inconsistencies and risks in existing operational data across marketing and customer platforms and help define remediation priorities.
Contribute to data mapping and alignment efforts between source systems the new Customer Data Platform (CDP) and downstream activation tools.
Partner with data governance and architecture teams to ensure data definitions rules and usage are consistent and aligned with targetstate design.
Monitor and support improvements to data quality completeness consistency and reliability within the marketing data domain.
Product ownership & backlog management
Act as Product Owner for the operational marketing data domain within the project Data Squad owning the backlog priorities and delivery outcomes.
Translate business needs operational issues and platform requirements into clear actionable user stories and backlog items.
Triage qualify and prioritize requests related to operational data balancing shortterm delivery needs with longerterm CDP foundations.
Ensure backlog items are aligned with project milestones architectural standards and futurestate data objectives.
Delivery & collaboration
Work closely with the Technical Lead IT developers Business Analysts Quality Analysts data engineers and architects to clarify requirements validate assumptions and support execution within Agile / Kanban frameworks.
Drive sprint planning backlog refinement and delivery reviews with a focus on ensuring data assets are usable stable and fit for purpose.
Support testing activities including validation of data flows and basic user acceptance support to ensure delivered changes behave as expected.
Collaborate with functional and integration squads to ensure data decisions remain coherent across squads and do not introduce downstream operational issues.
WHAT WE ARE LOOKING FOR
Proven experience working with operational data in marketing CRM customer platforms or similar environments
Experience acting as a Product Owner Business Analyst or similar role responsible for translating needs into deliveryready requirements
Strong understanding of how customer and marketing data flows through platforms and integrations
Handson experience with platforms such as Customer Insights CDPs CRM systems or marketing automation tools (Eloqua SAP Marketing Cloud Salesforce HubSpot Marketo etc.)
Comfort working with imperfect data and driving incremental improvements to quality and structure
Experience working within Agile or Kanban delivery models
Familiarity with concepts such as data mapping data quality rules identifiers consent and activation readiness
Technical skills such as SQL basic data querying or integration concepts are an asset
Experience in financial services B2B or complex enterprise environments (asset)
Bilingual (French and English)
*Please note that temporary employees are not eligible for benefits.
Proudly one of Canadas Top 100 Employers and one of Canadas Best Diversity Employers we are committed to fostering a diverse equitable inclusive and accessible environment where all employees can thrive and feel empowered to bring their whole selves to work. If you require an accommodation to complete your application please do not hesitate to contact us at .
While we appreciate all applications we advise that only the candidates selected to participate in the recruitment process will be contacted.
About Company
We are BDC, the Business Development Bank of Canada and the financial institution devoted to Canadian entrepreneurs. We help create and develop strong Canadian businesses through financing, advisory services and capital, with a focus on small and medium-sized enterprises.