Marketing Manager
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Posted on:
2 days ago
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Job Summary
Marketing Manager BioConnect
Location:Toronto ON (Hybrid)Type:Full-time
AboutBioConnect
BioConnectis a leading biometric security and identity platform dedicated to building a more secure privacydriven world. We help organizations protect access to their most sensitive spaces systems and data through innovative biometric and mobile authentication solutions.Weregrowing quickly and looking for a creative datadriven Marketing Manager to join our team.
Role Overview
As the Marketing Manageryoullown the execution of digital marketing initiatives that drive awareness engagement and pipeline growth.Youllwork closely with sales and product teams to build highimpact campaigns create compelling digital experiences and support our gotomarket strategy.
This role is ideal for someone who thrives in a fastpaced environment enjoys both creative and analytical work and is comfortable taking projects from concept to execution.
Key Responsibilities
- Develop and execute digital marketing campaigns that support lead generation and brand awareness goals.
- Buildoptimize and maintainHubSpotlanding pages email campaigns workflows and nurture programs.
- Create and manage marketing emails including copywriting layout segmentation and performance tracking.
- Collaborate with internal teams to design marketing assets such as graphics presentations and digital content.
- Support website updatesblog andwhitepapercontentcreation andpublishing.
- Analyze campaignand contentperformanceand provide insights to improve ROI and pipeline contribution.
- Partner with the sales team to ensure alignment on messaging lead quality and campaign followthrough.
- Manage marketing calendars timelines and project workflows to ensure ontime delivery.
- Executeevents webinars and product launches
Required Skills & Experience
- 35 years of experience in digital marketing demand generation or a similar role.
- Handson experience with HubSpot including building landing pages emails and automated workflows.
- Strong designsensibility and experience working with design tools (e.g. Canva Adobe Creative Suite Figma).
- Excellent writing and communication skills with an eye for detail.
- Ability to manage multiple projects and deadlines in a fastmoving environment.
- Strong analytical mindset with experience interpreting marketing data and KPIs.
Nice-to-Have
- Experience with Salesforceor other CRM platforms.
- Familiarity with B2B SaaS cybersecurity or identityfocused industries.
- Experience with SEO paid media or marketing automation beyond HubSpot.
- Basic HTML/CSS knowledge for email or landing page customization.
Required Experience:
Manager
About Company
Secure all of your doors and access points with the latest biometric readers and mobile access technology. #1 Provider of Suprema Biometric Readers globally.
