Manager, Brand Marketing

Location: Toronto

Reports to: AVP Brand & Sponsorship Marketing

Division:Marketing

Referral Level: Level 1

IGM Financial Inc. is a leading wealth and asset management company in Canada managing approximately$310billionin assetsas of December 31 2025. It offers financial planning and investment services to over two million Canadians through IG Wealth Management and Mackenzie Investments.

Mackenzie Investments founded in 1967 is a key part of IGMs business model serving as a comprehensive asset-management partner for Canadian financial advisors and their clients.

At Mackenzie Investments You Can Build Your Career with Confidence.We are proud to be recognized as one of Canadas Top 100 Employers for the fourth consecutive yearand one of Canadas Best Diversity Employers. Our vision and strategy aim to innovate the industry and support Canadians in achieving their financial goals.

Join our team to engage in continuous learning and skill development in a supportive environment.Experience the best of both worlds with our hybrid work environment where you spend three days a week in the office connecting collaborating and enjoying quality time with your amazing colleagues!Our Values: Be better;we strive for improvement in everything we do.Be accountable;we foster clarity and are empowered to act responsibly.Be a team;we are united to drive collective impact to achieve our goals.

The Role: The Manager Brand Marketing builds and delivers end-to-end brand experiences across channels content and client touchpoints with a core focus on video and podcast content as primary brand-building channels. Reporting to the AVP Brand & Sponsorship Marketing this role shapes how the Mackenzie brand shows up in market creating integrated AI-enabled marketing that is consistent scalable and performance-driven while driving measurable impact through data-informed decision-making and continuous optimization.

Operating with a builder mindset this role owns the full marketing lifecycle from insight generation and strategy through to execution distribution and performance optimization developing high-impact video and podcast content alongside broader brand experiences.

The role builds and scales new approaches by embedding experimentation continuously integrating emerging content formats platforms and AI technologies into workflows and creating scalable repeatable systems that improve speed quality and overall marketing effectiveness.

Key Responsibilities:

Build and Evolve the Brand Experience

• Build and apply the Mackenzie brand system across Retail Institutional and Partner channels ensuring consistent high-quality execution across all touchpoints
• Create and deliver integrated brand experiences across owned earned and paid channels with video and podcast content embedded as central storytelling formats
• Develop scalable brand assets templates and guidelines using AI-enabled tools to increase speed consistency and personalization
• Shape and activate brand initiatives campaigns and event experiences that strengthen brand presence and engagement
• Provide clear brand direction that enables teams to produce aligned high-quality marketing outputs

Build and Scale Video and Podcast Ecosystems

• Build and lead centralized video and podcast strategies aligned to brand and business priorities
• Create end-to-end video and podcast production workflows from concept development and scripting to filming editing distribution and optimization
• Develop scalable content ecosystems including structured libraries and modular assets to maximize reuse across channels and audiences
• Apply AI tools (e.g. generative scripting automated editing transcription tagging) to accelerate production and enable personalization at scale
• Build repeatable formats and series that strengthen brand storytelling and audience engagement over time
• Partner on amplification strategies to ensure video and podcast content drives measurable reach engagement and performance

Design and Optimize End-to-End Marketing Systems

• Build and continuously improve marketing workflows that increase efficiency scalability and execution quality across brand video and podcast content
• Create and uphold governance frameworks and quality standards that ensure consistent high-performing outputs across all formats
• Apply data and AI-driven insights to optimize performance engagement and channel effectiveness
• Develop automated processes and integrated tools that reduce manual effort and improve speed-to-market
• Embed measurement frameworks and feedback loops to continuously refine marketing effectiveness

Qualifications & Experience

• University degree
• 7 years in brand marketing content strategy or integrated marketing
• Experience in financial services or asset management
• Proven experience building and applying brand systems across channels
• Experience working in complex matrixed organizations
• Hands-on experience with AI tools and marketing technology ecosystems

The expected annual base salary range for this role is $86500 - $105000 which isdeterminedbased on skills knowledge andexperienceand geographic addition to base salary this role is eligible for annual short-term incentive health and well-being benefits retirement and savings plan paid time off and career development.

Benefits:

• COMPETITIVE COMPENSATION & RECOGNITION:competitive base salary performance-weightedbonus education/career support option to join Employee Share Purchase Plan with employer matchingcomponent.

• EMPLOYEE BENEFITS & INSURANCE:competitive health and dental coverage flexible plan for you and your family and short-term & long-term disability plans.

• RETIREMENT SAVINGS PROGRAMS:voluntaryGroup RRSP enrolment with employer matchingcomponent.

• WORK LIFE BALANCE:paid volunteer days competitive time off including 10 wellness days offWorkPerksdiscount program hybrid & flex work arrangements.

• INCLUSIVE CULTURE AND DIVERSITY:living our core values: Be a Team Be Accountable Be Better engaging with community through Business Resource Groups (BRG communities are volunteer employee-led groups formed around a common interest identity or background).

IGM is a diverse workplace committed to doing business inclusively - this starts with having a representative workforce! We encourage applications from all qualified candidates thatrepresentthe diversity present across Canada including racialized persons women Indigenous persons persons with disabilities 2SLGBTQIA community gender diverse and neurodiverse individuals as well as all who may contribute to the further diversification of ideas.

Mackenzie Investments is an accessible employer committed to providingbarrier-free recruitment experience.If you require accommodation or this information in an alternate format at any stage of the recruitment process please reach out to the Talent Acquisition team who will work with you to meet your needs.

How to Apply:Interested candidates are invited tosubmittheir resume and a cover letter detailing their qualifications and experience to Intelligence in Recruitment:As part of our Talent Acquisition process we may use artificial intelligence and automated tools to support activities such as candidate sourcing application review and interview scheduling.These tools support the recruitment process; all hiring decisions are made by people.

We thank all applicants for their interest in Mackenzie Investments; however only those candidates selected for an interview will be contacted.

Please apply by May 19 2026.

#LI-JS2

#LI-Hybrid