Senior Integrated Marketing Manager (12 to 18 Months)

Range:

Job Description:

SeniorIntegratedMarketingManager

We are ready to take this game to the next level and need someone passionate to be accountableforthe planningdevelopmentand execution of integratedmarketingcampaignswith a focusonexperience-ledactivations andwill be charged with ensuring we are fully leveraging key live experiencesin an efficient and scalable way cross enterprise.

This is a 12-18 month secondment opportunity.

YOUR ROLE IN THE GAME

Reporting to the Director Experiential Marketing you will be empowered to:

• Leadthe development ofexperientialactivationsas part of widerintegratedmarketingcampaignsinclusive ofagency brief development creative development production and execution ensuring amplification viaOLG/partner channels.

• Leadthe planning and delivery of in-market activation programs tied to sponsorship programs.

• Collaborate with internal and external stakeholders providing subject matter expertise on campaign execution and considerations from a live eventlens.

• Work directly with the external partners and rightsholders to understand and leverage their ecosystems while working across variousinternal cross-functional teams to ensure the work canbe amplifiedin real time.

• Oversee the logistics planning production and execution of in-market activation and evaluate executionas conducted by the experiential agencyand make recommendations to optimize in real time as needed.

• Be the on-site point of contact for agencies/partners ensuringlive experience KPIs andamplification deliverablesset out are met.

• Manage OLG internal stakeholder relationships and external agency partnerships. This includesoverseeing the experiential agencys creative development through to execution andliaising with event organizers production suppliers talent management agenciesand onsite event execution teams to ensure smooth execution and delivery of experiential programming.

• Accountable forexperientialbudgets including the evaluation of agency/vendor estimates tracking andpost event reconciliations;optimize workflow andexecutionalrequirements to ensure efficiencies are achieved.

• Contribute tocampaign postmortemsbringingforward recommendationson how to optimize future campaignsbased on results and learnings.

• Collaborate solicit consultativeinputand align with OLG Product and Brand Management groups in support of the annual plan which will ladder up toDivisionMarketing Plans.

• Drive synergies of scale productivity and operational excellence by challenging and building on existing frameworks/platforms and by importing and exporting great ideas.

• Provide input into annual experiential agency performancereviews.

WHAT YOU BRING TO THE GAME

Education & Experience:

• Bachelors degree in marketing/business management.

• 6-10years related experience inintegratedmarketingwith a focus on managing and producing live consumerevents

• Experience leading the creative process from brief to execution with internal and externalpartners.

• Experience working in a fast paced and deadline-drivenenvironment.

• Experience in budget and vendormanagement.

• Agency experience is a benefit as is managing agencies and sponsors.

Relevant Skills:

• Expert knowledge and proven track record in building maintaining and delivering live consumerexperiences

• Attention todetail

• Ability to work independently as well aspart of a large cross-functionalteam

• Innovative thinking

• Project& BudgetManagement

• Agency and stakeholdermanagementskills

• Strong written and verbal communication skills

• Strategic aptitude

• Leadership skills

• Ability towork under pressure and meet tightdeadlines

• This rolerequireson the groundattendanceat various events both afterhoursand on weekends with some travel within Ontario required.

Please Note: Unless otherwise specified all positions are required to work fully onsite.

OLG is an equal opportunity employer. We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Please contact Human Resources at if you require accommodation at any time throughout the hire process.

We welcome applicants from all backgrounds and experiences. If you bring relevant skills and a willingness to learn we encourage you to applyeven if you dont meet every listed qualification. We sincerely appreciate your interest; while we are unable to contact everyone those selected for the next steps will be notified.

We thank you for your interest in this opportunity; however only those individuals selected for an interview will be contacted.

Personal information is collected by the Ontario Lottery & Gaming Corporation (OLG) and/or its third party service provider(s) under the authority of the Ontario Lottery and Gaming Corporation Act 1999 SO 1999 c 12 Sch L and the Employment Standards Act 2000 S.O. 2000 c. 41 (as amended) and will be used for the purpose of determining qualifications for employment with OLG and for recruitment modernization initiatives. The information will be managed in accordance with all applicable laws OLGs Protection of Privacy Policy (the Policy) and related policies and procedures. For any questions about this collection please contact 800-70 Foster Drive Sault Ste. Marie ON P6A 6V2.